The Siren range is aimed at female gamers and casual female PC users. Already we've spotted dozens of peripherals aimed at the fairer sex but most of them merely involve changing the colour of existing products to pink.
Cyber Esport is unleashing its new range on CeBIT to gauge the reaction. With the help of the female eye, it's designed a selection of peripherals, including a mouse, keyboard and mouse mat.
The products currently on show aren't gaming mice or gaming keyboards and appear to be more like lifestyle products but Cyber Esport say that it'll be developing the range after the initial launch.
And, upon launch they’ll be available in a variety of finishes. Beats all-pink, eh ladies?