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Gaming with Style! ASRock M8 has Won an iF Product Design Award 2014

Tags: AsRock, Intel (NASDAQ:INTC)

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PRESS RELEASE

TAIPEI, Taiwan, January 27, 2014 - For 60 years, the iF product design award has been an internationally recognized label for award-winning design and the iF brand has become a symbol for outstanding achievements in design. We are delighted to let you know that - out of 3,249 entries - ASRock M8 was entered in the computer category then won an iF product design award 2014 and will be recognized with the renowned iF label!

Winning an iF product design award isn't easy at all, the jury considered criteria such as design quality, finish, choice of materials, degree of innovation, environmental impact, functionality, ergonomics, visualization of intended use, safety, brand value and branding and aspects of universal design. "Winning the iF product design award is a great achievement for both ASRock and BMW Group DesignworksUSA. We are extremely overjoyed to see that our efforts have paid off." Said James, VP of ASRock Sales and Marketing.

"Our goal was to create desirability and iconic differentiation in a small Gaming-PC," said Sonja Schiefer, Director, Munich Studio, BMW Group DesignworksUSA.  "To enhance the perception of pure power we created a design language focused on superlative and a design solution that is very much an exaggerated mode of expression."

ASRock's M8 features an aluminum exterior, while hidden magnets hold the whole case together. On the front, there's a control knob and monitor hybrid called A-Command for users to setup their unique gaming rig. Inside the box lies a Z87 mini-ITX motherboard for advanced portability and space efficiency. The functionality of this gaming PC lives up to its awesome appearance too. The case may contain any standard mini-ITX for future upgrades, and M8 is sold as a barebone system so that gamers have the freedom of choosing their own components, such as swappable DDR3 DIMMs, any standard PCIe x16 graphics card, and also has 6 SATA3 ports lined up for storage.

Learn more about M8:

http://www.asrock.com/nettop/Intel/M8%20Series/index.asp

About ASRock

ASRock Inc. was established in 2002, specializing in the field of motherboards. ASRock strives to build up its own brand. With 3C design concepts, "Creativity, Consideration, Cost-effectiveness", the company explores the limit of motherboards manufacturing while paying attention on environmental issues at the same time, developing products with the consideration of being eco-friendly.

ASRock has been growing fast and has become one of the three largest motherboard brands with its headquarters in Taipei, Taiwan and branches in Europe and the USA. The young and vibrant company targets at the entry to mainstream segment of the MB business, owning reputation around the world market with its reliability and proficiency. For further information, please visit: http://www.asrock.com/.