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HP Power Play for Consumers

Tags: Hewlett Packard (NYSE:HPQ)

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HP launches new TouchSmart all-in-one alongside its most powerful consumer desktop PC to date

Bracknell, UK, Sept. 7th, 2011 - HP today revealed its latest investment in the desktop PC market, unveiling new products that offer intuitive touch experiences and unrivaled power and speed.

"Already the worldwide leader in Windows-based PCs, HP is bolstering its market leadership with new strategic portfolio enhancements including the stylish all-in-one HP TouchSmart 520 and incredibly powerful HP Pavilion HPE Phoenix," said Charl Snyman, Vice President and General Manager, HP Personal Systems Group, Europe, Middle East and Africa (EMEA). "These introductions boast innovative new features designed with the user in mind and underline HP's ongoing commitment to offer quality products that meet the diverse needs and preferences of our customers."

The new TouchSmart 520 is a stylish all-in-one PC that offers consumers a rich multimedia and touch experience. NPD Group reported in the month of July that 34 percent of consumer desktop purchases were all-in-one PCs. To support this growth, HP offers a broad range of screen sizes and premium features, such as multi touch, to meet the needs and budgetary requirements of every consumer and business.

For users who demand high performance, the HP Pavilion HPE Phoenix is a lightning quick desktop tower engineered to run power hungry applications like immersive gaming and digital creation.

Touch computing excellence

The 58.4cm (23") all-in-one HP TouchSmart 520 PC is designed for consumers who demand a premium multimedia and touch experience. It features a suite of built-for-touch applications, a free-standing tilt enabled display and enough space between the stand and display to hide the keyboard when not in use. With a smaller footprint, the all-in-one PC delivers all the power and multimedia features expected from a two-piece computing solution.

The newest version of HP's exclusive TouchSmart software provides the most intuitive, immersive touch experience to date. Users can conveniently access Windows apps, desktop icons, and built-for-touch applications within the same desktop environment. Additionally, users can experience content and programs from a notebook PC on the TouchSmart's Magic Canvas with HP LinkUp for a more comfortable, entertaining and productive experience.

With integrated Beats AudioTM technology, a high-performance sound technology developed by HP and Beats by Dr. DreTM, music lovers will enjoy a premium listening experience on the new TouchSmart 520 the way the artist intended.

Stunning design that packs a punch

The all-new HP Pavilion HPE Phoenix, the company's most powerful consumer desktop PC to date, has been expertly engineered to deliver incredible performance for power hungry applications like immersive gaming and digital creation. With extreme speed, expandability, and a cutting-edge muscular design, users get a top-of-the-line desktop PC that not only performs, but looks the part too.

Lightning fast processors enable seamless multitasking with multiple programs, including games, high-definition videos and photo editing software.

The HP Pavilion HPE Phoenix contains up to 16GB of DDR3 system memory enabling users to push their PC to the limit, while high end discrete graphics cards (250W) deliver captivating video performance and picture quality for immersive 3D gaming and multiple external displays. Like the HP TouchSmart 520, the Pavilion HPE Phoenix delivers an enthralling audio experience with Beats AudioTM technology.

The HP Pavilion HPE Phoenix is stripped back with only key software installed, meaning users can customise their PC but don't miss out on essential applications.

Pricing and availability

-   The TouchSmart 520 PC will be available in early October and will be priced at £599.

-   The HP Pavilion HPE Phoenix PC will be available in early October and will be priced at £949.

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity, creating seamless, secure, context-aware experiences for a connected world. More information about HP (NYSE: HPQ) is available at http://www.hp.com/uk