Toshiba takes back the TV control with its new 1GB storage TV kit

PRESS RELEASE

The new STOR.E ALU TV KIT with universal mounting feature allows for quick and easy programme storage

1^st October 2013, Neuss - Toshiba Europe GmbH (TEG), Storage Peripheral Division, is today announcing the launch of its 1TB STOR.E ALU TV KIT[1] adding to its extensive hard disk drive (HDD) range.  The STOR.E ALU TV KIT has been specifically developed by Toshiba to not only boost TV recording space with its 1TB[2] storage capacity, but also make recording and storing simple with its plug and play technology.

Non-linear viewing has increased considerably over the past few years[3]. 51 per cent of UK households now own a TV recorder[4] and 31 per cent of Italians[5] and 32 per cent of Germans regularly watched time shifted TV programmes in 2012[6]. With our increasingly busy lifestyles, TV viewing no longer revolves around scheduled programming. Viewers want to watch what they want, when they want and the demand for extra storage to record and save these time-shifted programmes is rapidly growing.

The STOR.E ALU TV KIT provides the capacity needed for our ever expanding digital libraries. Its 1 terabyte storage capacity is now capable of storing up to 820 movies, meaning consumers will have the vital extra storage capacity needed to record their favourite TV shows and movies.[7]

In addition to this, the universal TV Kit, which fits most TV, allows the HDD to be easily mounted to the back of a TV, stand or wall mounted TV to keep the TV set up neat and cables out of the way. The HDD is preformatted with the FAT 32 file system, assuring compatibility with virtually all TV sets equipped with a USB recording function.

Arnaud Bonvarlet, General Manager Europe, Storage Peripheral Division, Toshiba Europe GmbH said: "As consumers are constantly trying to balance demands from their work, social and personal lives, getting home to relax and watch the latest episode of their favourite TV show can be difficult to achieve. Toshiba has used its extensive expertise to create storage products that meet the demands of this digital generation and the STOR.E TV ALU TV KIT has been developed so users can quickly and easily store all their favourite programmes. Its 1TB capacity will accommodate even the biggest media hoarder and viewers never have to worry about missing their favourite TV shows." 

The 2.5 inch hard drive measures 120.3(L) x 77(W) x 14.5(H)mm and its robust aluminium casing is innovatively designed to be mounted elegantly behind most TV screens, keeping all cables out of sight. In addition to this, with dramatic black casing, the hard drive fits in perfectly with current living room entertainment and Hi-Fi set ups. The one metre cable also allows for any set up requirements.

The new 1TB STOR.E ALU TV KIT will be available for purchase from 15^th October 2013 and its recommended retail price (RRP) is 99 €.[8]

Main specifications

About Toshiba Storage Peripheral Division

Toshiba Europe GmbH Storage Peripherals Division, in Neuss, Germany, markets external HDD and SSD storage solutions aimed at consumers and retailers in Europe. Its current product range is STOR.E, and spans from external HDDs to SSD and storage upgrade kits.

For over 20 years Toshiba has been developing and manufacturing hard drives used by every major brand of notebook computer.  For more information on how we use this same technology in our external hard drives visit www.toshibastorage.com

For more information visit: www.toshiba.eu/storage.

About Toshiba

Toshiba is a world-leading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices, including semiconductors, storage products and materials; industrial and social infrastructure systems, including power generation systems, smart community solutions, medical systems and escalators & elevators; and home appliances.

Toshiba was founded in 1875, and today operates a global network of more than 550 consolidated companies, with 202,000 employees worldwide and annual sales surpassing 6.1 trillion yen (US$74 billion). Visit Toshiba's web site at www.toshiba.co.jp/index.htm

Toshiba Europe GmbH, headquartered in Neuss, Germany, is a fully owned subsidiary of Toshiba Corporation, Tokyo.

[1] STOR.E is the EMEA brand equivalent of the CANVIO range for the Americas and Asia http://us.toshiba.com/computers/storage/portable

[2] One Gigabyte (1GB) means 10⁹ = 1,000,000,000 bytes and One Terabyte (1TB) means 10¹² = 1,000,000,000,000 bytes using powers of 10. A computer operating system, however, reports storage capacity using powers of 2 for the definition of 1GB= 2³⁰ = 1,073,741,824 bytes and 1TB = 2⁴⁰ = 1,099,511,627,776 bytes, and therefore shows less storage capacity. Available storage capacity (including examples of various media files) will vary based on file size, formatting, settings, software and operating system and other factors.

[3] http://advanced-television.com/2013/09/17/on-demand-and-dvrs-boost-tv-viewing-time/

[4] http://www.digitalspy.co.uk/tech/news/a459888/on-demand-viewing-still-in-shadow-of-linear-tv-report.html

[5] http://www.rapidtvnews.com/index.php/2013052927980/time-shifting-shifts-gear-in-italy.html#ixzz2fFU6Lv2q

[6] http://www.broadbandtvnews.com/2013/02/25/32-germans-watch-time-shifted-tv/

[7] Based on 1.8Mbps, average movie length of 90 min.

[8] £83 sterling.