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iPhone and HTC zeal dwarfs BlackBerry’s appeal - survey

by Sarah Griffiths on 15 July 2010, 17:15

Tags: Apple (NASDAQ:AAPL), RIM (TSE:RIM), HTC (TPE:2498)

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Future demand

Despite the high profile teething problems of the iPhone 4, the survey found over one in two respondents who plan on buying in a smartphone in the next 90 days intend to choose an iPhone, in a remarkable 21 point gain. ChangeWave believes Apple will drive much of the industry's growth going forward.

Almost a fifth of future smartphone buyers are interested in owning an HTC handset, in a 7 point leap since the last survey, but conversely less than one in ten people plan on purchasing a Motorola handset, a 7 point decline for the company. 

The movement seems to indicate a shift in the Android market over the coming 90 days with demand moving in HTC's favour, making it the most popular Android-based phone manufacturer.

However, it doesn't appear Motorola intends to go down without a fight. The once Android leader hopes its Droid X device, which features a 4.3 inch screen, will attract customers looking for a strong multimedia offering to watch videos on. 

RIM is set to lose out by the largest amount with just 6 percent of consumers set to choose BlackBerry handset in the coming 90 days. The company has registered an 8 point drop to its lowest level since the ChangeWave survey began.

However, it has plans to revamp its ailing handsets with its Blackberry 6 operating system and has just rolled out a new security service which backs up and stores data.

Interestingly, the survey also revealed Apple iPhone owners are more satisfied with their handsets than than any other smartphone-touting users. Almost three quarters of them said they were ‘very satisfied' although it might be interesting to revisit these results in the next ChangeWave survey, after the ‘death grip' debacle.

RIM trailed in sixth place with 30 percent satisfaction, marking their seventh quarterly decline in the satisfaction stakes. ChangeWave warned the company could sink further if it does not come up with a proposition to rival Apple and Android's success and have to depend on its lower cost handsets on the international market.

 

 



HEXUS Forums :: 16 Comments

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In the future consumer buying survey, Nokia are not mentioned. Are they claiming no one intends to buy a Nokia Smart device or have they completely forgotton about them and not offered Nokia as an option!

Also I think the satisfaction survey is probably a little misleading. 75% of iphone users are happy. If I had been ripped off that much by a product, I doubt I would be willing to admit my dismay so quickly or easily (all about keeping face)
Brewster0101
Also I think the satisfaction survey is probably a little misleading. 75% of iphone users are happy. If I had been ripped off that much by a product, I doubt I would be willing to admit my dismay so quickly or easily (all about keeping face)

It's quite funny - you spend so much time criticising Apple fanboys, without realising that your rabid hatred for the iPhone makes you sound just as ridiculous as the fanboys do.
No he doesn't. He talks about how the numbers were obtained quite clearly in context.
What? He implies that everybody who buys an iPhone is ‘ripped off’. That is in no sense a balanced comment.

Apple haters who repeatedly suggest that every single iPhone purchaser has been deceived by ‘the shiny’ into buying a useless device are so, so tiresome, and frankly quite insulting. Give people some credit. Almost nobody spends £500 on a phone without serious consideration of its flaws and advantages.
This reflects how Apple and HTC are giving consumers what they want..whereas RIM and especially Nokia just aren't.

Nokia have suffered massively in recent years with poor quality..gone are the days when you can buy a nokia and be guaranteed that it will work for the next 10+ years no matter what you do it it. Gone are the days when nokia led the way in terms of phone (and smartphone initially) software/UIs. Their hardware has got worse and worse, and their symbian has just got more and more unreliable every time I use it.

Blackberry as stuck in the past imo with unimpressive phones..still on part with WinMob for business (unless you need exchange integration) but for the average consumer..they have nothing to offer.

People want cool, touch screen, superficially customisable phones - and HTC + Apple offer this in spades for pretty much all consumer markets. Everyone else will be playing catchup for a long time imo.