The domain name playStationarc.com has been snapped up by none other than Sony Computer Entertainment, Inc, fuelling speculation that the upcoming motion controller for the PS3 has finally been named.

The wand-like controller is due to launch later this year and will work in conjunction with the PlayStation Eye to deliver a motion-sensing experience to some PS3 games.

When the controller is released in the Autumn, Sony claims that it will have a variety games that will utilise the technology:

"We will continue to work to have a comprehensive portfolio of attractive and innovative games for the Motion Controller, not only from SCE Worldwide Studios but also from the third party developers and publishers, whom we have been working closely with, " said Sony Computer Entertainment CEO Kazuo Hirai in a press release.

"We look forward to soon unveiling the exciting software line-up that further expands and defines the PS3 platform as the ultimate entertainment system for the home."

Though Sony hasn't officially confirmed the name of the controller, it's now looking extremely likely that PlayStation Arc will be the final name for the peripheral.