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Sony camp it up for PS3 Christmas push

by Steven Williamson on 23 November 2007, 12:09

Tags: PlayStation 3, Sony Computers Entertainment Europe (NYSE:SNE), PS3

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As camp as Christmas

How wonderful, darlings. Poodles, glitter, men in make-up and shiny suits are just one part of Sony's PS3 campaign this Christmas. With Wii's in short supply, both Sony and Microsoft are hoping to push Nintendo aside and bag themselves some much needed cash this holiday period. Why shouldn't they 'camp it up', eh? It's what Christmas is all about.

Sony has delivered some awful T.V ads over the years, but I actually really like this one, which is set to debut on British TV shortly. It's pretty surreal with clowns, poodles and a creepy looking man who I certainly wouldn't trust to babysit the kids, but it does kinda give the impression that the PS3 may be fun to play. There isn't any in-game footage and the first thing they mention is Blu-Ray, which frankly most gamers couldn't care less about, but hey, it is the console's main strength.

Has Sony been getting marketing advice for Christopher Biggins?




Note: Turning a nice dog into a poodle isn't a beautiful thing and shouldn't be used as a metaphor for Blu-Ray. Poodles are really, really hideously ugly.


HEXUS Forums :: 11 Comments

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seen the latest US ads? they're good!

this? pile o' ****e
directhex
seen the latest US ads? they're good!

this? pile o' ****e


linky?:)
Ugh, yeah, our horrible UK advert continues the This Is Living trend of… being crap.

I've heard nothing but good things (aside from “It's only an ad”) about the new US commercials, but can't seem to find a link offhand. Suddenly my curiousity is aroused. :)
I wonder how many kids who see this advert are going to put their dog into a washing/drier machine?

Other than that, doesn't inspire me to buy a ps3.
I think this is it! I like! :) Amazing how you can actually use the decent PS3 games, its Blu-Ray functionality, and the Playstation Network to create a decent advert that would make someone want to buy a PS3. Instead of a man with a poodle.