EA branches out into the world of real sports
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                                by Steven Williamson
                                
                                    on 18 February 2009, 11:33 
                                    
                                
                                
                                
                             
                        
                        
                            
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                                    Electronic Arts (NASDAQ:EA)
                                
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The EA SPORTS-branded products will utilise infrared, motion and equilibrium sensors. The products, which will serve as a virtual coach as they instruct the user on form and technique, speed and power, and more, are in development for baseball, American football, basketball, football and hockey.
Products will include:
• a line of interactive training tools featuring voice commands and instructional coaching elements designed to take budding stars to the next level;
• a complete game-in-a-box containing all the equipment necessary for kids to practice and play a sport;
• a line of sports toys that will utilize electronics to reward young athletes with cheers when they use proper techniques;
• a basic line of high density-foam balls to help kids develop throwing and kicking motor skills at an early age.
The first range of products will be released in Autumn, 2009 in the U.S. A European launch is expected to follow.
The products will be available for three youth categories: ages 3-6, 6-9 and 9-12. Other sports are expected to follow this year’s launch.

            
            
            
                
                    
                