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Puma launches its first Active Gaming Footwear eSports shoes

by Mark Tyson on 19 December 2019, 12:11

Quick Link: HEXUS.net/qaegzk

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Germany based Puma, the sportswear company, has created its first product aimed at the eSports market. The new product is a sports shoe, and is dubbed Puma Active Gaming Footwear. Designed for indoor and arena use the shoe is rather sock-like in feel but "delivers seamless comfort, support and grip so gamers can adapt to different active gaming modes and game their best," according to the official product page.

If you are a competitive gamer and you feel like your footwear is letting you down then you can be assured that Puma looked very carefully at professional gamer needs in designing its first Active Gaming Footwear product. Puma says it held "extensive talks with professional gamers," and its key finding was that eSports champs were looking for a "sock-like shoe," that delivered comfort, light weight, and superb grip.

Construction of the Active Gaming Footwear is based upon a 3D knitted upper for fit and breathable comfort. The sole of the shoes features a split bottom for flexibility but a rubber surface covers the majority of the sole area. Inside you will find dual density foam, for under foot comfort with a 3D moulded insole for excellent fit.

Intriguingly the Puma eSports footwear offers three different active gaming modes, as follows:

  • Medial wrap-up grip in SEEK mode
  • Lateral wrap-up support in ATTACK mode
  • Heel wrap-up stability in CRUISE and DEFENSE mode

From the product pages and video I'm not sure how these modes work. However, it seems you can adapt these shoes for a different grip profile using a TPU skin, as illustrated towards the end of the promo video (regular sole shown in image below)

Puma is currently selling its Active Gaming Footwear direct for GBP£80 with free shipping available (apply a code on page). Sizes available range from UK 4 to 10, which is a smaller range than usual for Puma mens' shoes according to the size guide on the page. There are no shoe colour or RGB LED options.

HEXUS Forums :: 24 Comments

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Surely this is a product than nobody asked for and nobody wants?
(checks watch) no, not April 1st….
You might take the P, but e-sports is going to be pretty big, there will be people that take it very seriously and will want something like this, just because you don't “get” it or take part, doesn't mean its not a valid product.
I'm talking to one of the other guys here at work about us having something to do with e-sports as our main competitor is already all over it, but the CEO doesn't get it and now it's not our name out there but someone else….
No rgb = not interested