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Apple iPhone 4 sold out, pre-orders pushed back to July

by Parm Mann on 16 June 2010, 10:48

Tags: iPhone, Apple (NASDAQ:AAPL)

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Pre-orders for Apple's fourth-generation smartphone - the iPhone 4 - appear to have sold out.

Having been made available just yesterday, Apple stores in the UK and US are today advising customers that any new pre-orders won't be met until July 2nd, a week after launch.

Although Apple hasn't disclosed how many handsets were made available as part of the initial batch, early demand appears to be strong.

According to reports, US customers initially struggled to place orders due to the buckling demand on AT&T servers, with technology blog Gizmodo revealing that AT&T's inability to cope may have led to the exposure of private customer data.

AT&T responded to the issues citing "incredible interest in iPhone 4", adding that Tuesday June 15th "was the busiest online sales day in AT&T history".

Demand also proved to be strong in Asia, where Japanese consumers lined up for hours in an attempt to ensure iPhone 4 delivery on launch day, June 24th.

Despite the early rush, high-street shoppers should still be able to purchase an iPhone in-store at launch as Apple is expected to reserve stock for walk-in customers.



HEXUS Forums :: 15 Comments

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Apple just immensely popular, or playing the “keep it scarce, create more demand” game ?


I say this as an ipad owner :mrgreen:
- but I also have an iphone 3GS, and am not rushing to upgrade it.
Does anyone else think this whole iphone obsession is ridiculous.

Someone tell me what is go great about the iphone that it demands all this fuss?

What will it do to my life that makes me have to have one?!?
Brewster0101
Does anyone else think this whole iphone obsession is ridiculous.

Someone tell me what is go great about the iphone that it demands all this fuss?

What will it do to my life that makes me have to have one?!?

It's “magical”. To be honest, it's the ads that makes people want to buy it. :D
usxhe190
It's “magical”. To be honest, it's the ads that makes people want to buy it. :D

Damn right :)
Brewster0101
What will it do to my life that makes me have to have one?!?

it will get you laid and cure all ills. that's why all the chinese people are spending a week waiting in the streets to buy one

if people have to wait another week for apple to provide decent stock to stores then i'm sure there will be a lot more suicides. it's unreasonable to expect people to wait a week to buy a new phone