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Pure launches plug-and-play in-car entertainment adapter range

Tags: PUREDigital

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London, UK, March 2016: Pure announces the launch of Highway 400 and 600, a range of plug- and-play in-car digital entertainment adapters that give users access to a whole world of content from digital radio to Spotify. The Highway 400 and 600 have an SRP of £129.99 and £149.99 respectively and will be available exclusively from UK retail launch partner, Halfords, from April 2016. More information is available at www.pure.com/highway.

The new adapters, designed to sit seamlessly on any dashboard, give drivers instant access to the world of digital radio, control of Spotify playlists* and more. With built in Bluetooth, users can also stream all other music services, initiate voice activation and use an in-built tagging service* to create the music discovery playlist.

The Highway 600 is also an easy to use hands-free adapter that incorporates the latest technology and a separate microphone module so users can make and receive calls safely while driving. 

Both adapters are easy-to-fit, simple to use and come with a sleek wireless display and controller that can be placed anywhere on the dashboard. A discreet antenna is affixed to the windscreen and the power cable can be neatly tucked behind the interior trim.

Digital radio is a breeze to use and both Highway adapters come with advanced antenna technology so reception is of the highest quality. It also switches seamlessly between broadcast stations so radio listening isn’t interrupted as users continue their journeys across the country. 2016 will see the UK’s biggest ever commercial radio expansion and a step change in choice for listeners with at least 18 new national digital radio stations to go on-air, including new sports, talk, business and music stations. The Highway adapter family gives drivers of the 30 million plus vehicles on the road in the UK without digital radio an easy way to access these stations and more.

Music discovery is easy with the new Highway adapter range thanks to the ‘Go’ tagging feature. When listening to a track on digital radio, users can press and hold the ‘Go’ button on the Highway controller and that track will be identified and saved in a chosen playlist.

Spotify subscribers now have the perfect in-car companion, as they can scroll through playlists and albums using the Highway controller preventing the temptation to interact with their phones while driving. Users can also tag tracks they like on the radio by pressing and holding the ‘Go’ button on the Highway controller. These tracks are then automatically added to their Spotify playlist.

Voice activation gives users access to ‘Siri’ or ‘Ok Google’ personal assistants so attention is focused on driving at all times. Both personal assistants work in the usual way so users can find out anything from the weather forecast to the latest news, open Spotify or access the phone book for hands-free calling on the Highway 600.

Jon Oliver, category manager, Halfords says: “We're delighted Pure have chosen us as the launch partner for their in-car adapters and we believe these products could transform the car conversion market. Our customers are telling us that they increasingly want the content they are used to consuming at home or on the go, in their car. With more exclusive content on digital radio than ever before and a huge variety stations, we're confident these new adaptors will provide the ideal solution for customers to continue to utilise the content they love, safely in their cars." 

Says Paul Smith, Pure’s general manager: “We have a long heritage in developing award-winning digital radio products for the car and have rolled this experience into our most exciting product launch ever.”

Benefitting from Pure’s heritage of British design and engineering, the Highway 400 and 600 are digital tick approved, with three years warranty as standard.

The Pure Highway 400 and 600 adapters are available at an SRP of £129.99 and £149.99 at Halfords from April. For more information, please visit www.pure.com/highway 

*Highway Go app required to access additional benefits

About Spotify

Spotify is an award-winning digital music service that gives you on-demand access to over 30 million tracks. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever you want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal. Spotify is now available in 58 markets globally with more than 75 million active users, and over 20 million paying subscribers. Since its launch in Sweden in 2008, Spotify has driven more than US$3bn to rights holders. Spotify is now the second biggest source of digital music revenue for labels in Europe, and the biggest and most successful music streaming service of its kind globally. See www.spotify.com

About Pure

Pure is a world leading consumer electronics manufacturer and leads the way in consumer and automotive radio systems, multiroom audio and entertainment cloud services as well as innovating in new areas. Designed and engineered in the UK, all of Pure’s products are manufactured with the environment in mind and at ethically audited facilities. Pure is a division of Imagination Technologies Group plc. See www.pure.com.