Inno3D shows off custom GeForce GTX 680
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Plus has a watercooled version in the skunkworks.
EVGA provides one of the more illuminating responses, talks about capacitor choices.
Here is a summary, with links to all the new RTX 30 series graphics cards from the big AIBs.
Inno3D, Gainward and Zotac product photos and specs published by accident a bit early.