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Disney and A-DATA cash in on media cards

by Tarinder Sandhu on 10 June 2006, 09:05

Tags: Adata (3260.TWO)

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A-DATA woos kids with Disney flash media

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Companies are always looking for ways to target the largest possible audience with their products. Kids, though, have largely remained free of mainstream PC-related marketing.

A-DATA is looking to change that. Teaming up with Disney, it's initially releasing a range of Disney-branded Secure Digital cards that will appeal to the little ones. Isn't it a cute idea.

Princess Cinderella adorns cards with a current maximum 2GB capacity. We can see Disney's well-recognised characters making their way on to other A-DATA flash media. Fancy a 4GB Pluto Compact Flash? No problem.

At least this is something different in a very homogonised market. Perhaps others will jump on the bandwagon and release, say, cards with movie tie-ins or, flavour of the month, World Cup stars. Now there's a thought.

HEXUS@Computex



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