Acceleration is key
But Kingston is also quick to point out that it sees SSD usage in a different light to most other vendors.
"Kingston views solid-state drives as a performance upgrade and not a storage solution," says Leathem explaining that just as increasing system memory can raise performance, an SSD can do the same.
Kingston says it's all about increasing the performance of what you already have. Why do users bung more RAM into their PCs? To make them run better. Exactly the same with SSDs, says the firm.
"We took it a step further by adding bundle kits to many of our SSD products to make the upgrade path from hard-disk drive to SSD as easy as possible," he added noting that by doing this, the firm hoped to make it "that much better and simpler for customers to see the inherent benefits of using SSDs to upgrade and extend the life of their current systems."
The memory-module maker reckons it's also very important the drives are priced realistically to represent their function as an upgrade, with Leathem maintaining that "anything around $100 is a really good mass market upgrade price."
Leathem declared his firm was "not in a race to reach the terabyte," like some of its competitors in the SSD space, saying "that's just not what Kingston does. Instead, we're going to focus on form factors - and performance upgrades for the mainstream."
He also predicted punters would see Kingston coming out with a Raid ready kit very soon indeed and that 512GB would probably be shipping by the end of the year. Also by around December 2009, Leathem told HEXUS his firm would be refreshing its V+ performance.
At the end of the day, Leathem noted it was all about "price, simplicity, range of products and really focusing on the upgrade."
Also, in a seemingly generous statement to Kingston's competitors, Leathem concluded "there's room for all of us in the SSD market."
