Core blimey
In another, "Teeter Tottering," an XP user tells of her "pain and suffering" with Windows before deciding to switch to a Mac.
"Broken Promises" has dreary PC dude donning a host of dodgy retro outfits in a series of flashbacks which promise over and over again that, this time, the OS is "not gonna have any of the problems my last operating system had."
Apple no doubt thinks its new ads are incredibly drole, but we can't help feeling the rest of the world may find them all a bit arrogant, smug and snobby.
If we wanted to be as ‘witty' as Apple, we may even go as far as saying its new ad campaign is seriously un-Appealing.
Take a look and let us know what you think in the HEXUS.community discussion forums.