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Apple's new Mac ads attack Windows 7

by Sylvie Barak on 23 October 2009, 15:44

Tags: Windows 7, Apple (NASDAQ:AAPL), Microsoft (NASDAQ:MSFT)

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Core blimey

In another, "Teeter Tottering," an XP user tells of her "pain and suffering" with Windows before deciding to switch to a Mac.

"Broken Promises" has dreary PC dude donning a host of dodgy retro outfits in a series of flashbacks which promise over and over again that, this time, the OS is "not gonna have any of the problems my last operating system had."

Apple no doubt thinks its new ads are incredibly drole, but we can't help feeling the rest of the world may find them all a bit arrogant, smug and snobby.

If we wanted to be as ‘witty' as Apple, we may even go as far as saying its new ad campaign is seriously un-Appealing.

Take a look and let us know what you think in the HEXUS.community discussion forums.

 



HEXUS Forums :: 63 Comments

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So, apple do a easy file transfer wizard? Great!

Oh, no they don't. Thus invalidating the entire drive of these ads - migrating to a mac *is* harder, even ignoring the inherent learning curve of switching.


Hey Apple! Any chance you could er.. I dunno, SHOW us OSX and SELL US ON FEATURES? Simply pointing at windows and saying “it's based on the other one” isn't good enough, especially when that's what you do (far more frequently).

Is it me, or are these ads having a detrimental effect for Apple now? I don't know anyone (Apple user or not) who thinks they're funny or factual any more.
Personally, as much as I hate the ads, I doubt they are detrimental to apple.

Most Mac users will tell you their Mac is far superior to a windows machine without even realising that the hardware inside only differs from a Wintel due to it's use of EFI (which Wintel supports, just nobody uses).

The ads just cement their current customer base, while reminding those same people to carry on wearing down the non-tec-savvy PC users into switching…..in fact, with the whole ad revolving around Windows 7, it probably creates a subliminal effect where by the rabit mac user will start their hard sell at the meer mention of Windows 7.
Why is it that they cannot just advertise their own features and let the consumer decide without having to diss the competition….cheap shots all you've got left these days Apple PR???
lol at how Apple's only advertisements are making false accusations against windows and not talking about the pluses of getting a Mac.
Hey Mac!.. Where did all your files go? *poof*