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Gainward hints at new image

by Steve Kerrison on 25 January 2006, 12:23

Tags: Gainward

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Graphics card manufacturer Gainward, possibly best known for their 'golden sample' products, is hinting at its new image which it will be launching 'soon'.

The new image revolves around their new marketing character, called Bliss, who seems to like fast cars just as much as fast graphics cards.

Bliss

The idea of a CGI front-lady is nothing new. We've already had innumerable examples from GPU and card manufacturers, with Dusk, Dawn and Ruby being just a handful.

It looks like the first products to feature Bliss as a marketing tool will be a 7800GT and 6800GS, both 512MB (yup, even the 6800GS) models with 'Golden Sample' and 'Goes Like Hell' branding. They're putting an extra 300MHz on the memory clocks for both cards, and the 6800GS will get a 60MHz core clock boost, with the 7800GT getting an extra 50MHz. Of course, with overclocking, higher clocks still may be possible.

7800 GS

Let's wait and see whether Bliss is any good at selling graphics cards.



HEXUS Forums :: 9 Comments

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Nice to see some original marketing ideas :p Anyone would think that their targeted demographic group is chavs. Tack, pure and simple, imho
Is that an Audi she's posing with? It would seem that Sister Bliss is standing by the wrong car if speed is her thing.
just_laze
Is that an Audi she's posing with? It would seem that Sister Bliss is standing by the wrong car if speed is her thing.

Dunno, wouldnt say no to an rs4.
Heh looks cool, I have loved Gainward ever since I bought a GeForce 4 Ti4800 from them back in the day :D
They need to do a damn sight more than that to ever tempt me to buy a Gainward card again.

Twice bitten, twice shy.