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LONDON, UK -- 5 August, 2008 – In light of rising energy bills combined with growing pressure to reduce carbon footprint, D-Link has introduced the first eco-friendly home Wi-Fi routers capable of reducing energy usage by up to 40%.

The use of Wi-Fi networks in homes and offices is growing at a considerable rate. For home users that enjoy surfing the web, streaming movies from their PC to their TV or making internet phone calls, they can now do so knowing that they will not only be helping address the need for homes to reduce their carbon footprint, but also enjoy savings on their next electricity bill in the process. 

The latest Wi-Fi routers integrate D-Link Green Ethernet™; an innovative energy-saving technology that automatically detects connectivity status and cable length, and then adjusts power accordingly. The routers also feature Wi-Fi scheduling that allows users to easily program when the Wi-Fi radio signals are turned on and off to further save energy consumption.

“D-Link is proud to be taking the lead in integrating innovative, power-saving technology into its home and business networking solutions that doesn’t sacrifice performance or functionality,” said Andrew Mulholland, Marketing Manager at D-Link. “By offering green upgrades to our most popular Wi-Fi routers, we’re helping protect the environment whilst our customers save money in the process.”

The D-Link Green Wi-Fi Routers achieve optimal energy savings when used with the Wi-Fi Scheduler, which provides a user-selectable radio shutdown option (adjustable by day and start/end times). Under the most favourable conditions with no wired links active and Wi-Fi turned off, users may achieve the following power savings when compared to a D-Link conventional router without Green technology: DIR-655, up to 32% and DIR-855, up to 41%.

The introduction of the Green Ethernet enabled D-Link Wi-Fi router series is part of an ongoing company-wide Green computing initiative that includes manufacturing environmentally-responsible products, optimising devices for ENERGY STAR certification and providing consumer education and recycling programs.

The incorporation of Green Ethernet technology into Wireless N series routers re-emphasises D-Link’s strong commitment to protecting the environment, leading to the development of eco-friendly products that comply with RoHS (Restriction of Hazardous Substances) and WEEE (Waste Electrical and Electronic Equipment) directives. The RoHS directive limits the use of specific hazardous materials during the manufacture of electrical and electronic goods while WEEE applies standards for proper disposal and recycling of products.

“The time is right to offer consumers and organisations innovative Green technologies that embrace environmental concerns, offer cost savings and maximise performance,” Mulholland added.

The first products incorporating the Green Ethernet technology are the D-Link Wireless N Gigabit Router (DIR-655) and the new D-Link Wireless N Quad Band Gigabit Router (DIR-855). D-Link offers a free firmware upgrade at for customers who bought either of these products before the current Green firmware release.

For more information on D-Link, visit