EUROPE'S LARGEST VIDEO GAME EXPO
AMD and Italian OEM Fraelpoint to provide high
performing
AMD Athlon(tm) XP processor-based systems at PLAY-
MILANO, ITALY-April 22, 2002-AMD [NYSE: AMD], a global
manufacturer of high performance microprocessors and flash memory devices, today
announced that it is one of the main sponsors of PLAY, Europe's largest ever
video game exposition. PLAY will take place in Rome at the prestigious and
historical Palazzo Esposizioni from April 23 until July 10, 2002.
At PLAY, AMD will partner with Fraelpoint, a leading
Italian PC manufacturer, to provide systems based on high performance AMD
Athlon(tm) XP processors, both in the Game PC section and in the Internet area.
"Since the introduction of the AMD Athlon processor family, AMD has received
extraordinary support from the PC gaming community, who demand the highest
performance in a PC," said Mr. Vincenzo Pistillo, AMD regional marketing
manager, Southern Europe. "Gamers understand that performance is more than
megahertz and AMD gives them the performance they demand. Sponsoring PLAY gives
us an opportunity to recognize the loyalty of gamers and their passion for our
technology." "Having AMD sponsor our show is a natural fit because of their
status as the platform of choice among today's PC gamers," said Jaime
D'Alessandro, exposition curator. "AMD and Fraelpoint offer an ideal PC gaming
system for end users and our show."
"Fraelpoint is pleased to be part of any new initiative
in the gaming segment," said Marco Mani , Marketing Director at Fraelpoint. "Our
Personal Computers based on AMD Athlon XP processors are the highest performing
systems on the Italian market, as stated in many specialized publications,
therefore the ideal system for PC gamers".
AMD and Fraelpoint have previously worked together in
the gaming and multimedia area, co-sponsoring the "Creative Web Festival" at
Fondazione Triennale in Milano, Italy, last November.
About the AMD Athlon(tm) XP Processor
The AMD Athlon XP processor features QuantiSpeed(tm)
architecture, 384KB of on-chip, full-speed cache, and support for AMD's
3DNow!(tm) Professional instructions for enhanced multimedia capabilities. The
AMD Athlon XP [don't split the trademark on separate lines] processor is
compatible with AMD's Socket A infrastructure, and supports the advanced 266MHz
front-side bus. AMD Athlon XP processors are manufactured using AMD's
0.18-micron copper process technology in Fab 30 in Dresden, Germany.
About AMD
AMD is a global supplier of integrated circuits for the
personal and networked computer and communications markets with manufacturing
facilities in the United States, Europe, Japan, and Asia. AMD, a Fortune 500 and
Standard & Poor's 500 company, produces microprocessors, flash memory devices,
and support circuitry for communications and networking applications. Founded in
1969 and based in Sunnyvale, California, AMD had revenues of $3.9 billion in
2001. (NYSE: AMD).
