Get ready, folks. Now that Vodafone, O2 and Three are all making the move to super-fast networks, the number 4 and the letter G are certain to feature in every other TV ad, billboard or radio broadcast. That's with or without The Bacon.
The fourth-generation mobile communication technology promises to be up to 10 times faster than standard 3G, bringing broadband-like performance to mobile devices all around the globe. Though, it's not quite as easy as that: you'll need a 4G-ready handset in order to get it on the high-speed action, a 4G-enabled service from your mobile network provider, and depending on where you live, you may have to wait a while for comprehensive coverage.
Then there's the issue of cost. In the UK, at least, 4G connectivity has thus far carried a premium price, so it's perhaps no surprise to find that a recent Ofcom report revealed that while almost 80 per cent of adults with a mobile phone were aware of 4G services, only 30 per cent said they would like to upgrade to 4G when their contract expires.
It's been a slow start for the high-speed service, but 4G technology will help shape our digitally connected future. And let's face it, who can resist being able to stream the latest episode of The Great British Bake Off in HD while on the train?
Be prepared for an advertising onslaught, but before the catchy tunes and the irresistible promises, let's hear it from the you, the readers: do you plan on upgrading to 4G anytime soon? Whether you've already made the move, you're sitting on the fence, or you're still struggling to get a reliable 2G signal, let us know your thoughts in the comments below.