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Vertu’s first Android phone released, prices start from £6,500

by Mark Tyson on 13 February 2013, 12:45

Tags: Nokia (NYSE:NOK), Google (NASDAQ:GOOG), PC

Quick Link: HEXUS.net/qabso5

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Vertu, once a wholly owned subsidiary of Nokia, was sold off last year and until that time specialised in making handsets powered by the Symbian OS. Now after several months going it alone, the company has revealed a new smartphone sporting the Google Android mobile OS. Vertu’s president, Perry Oosting, called the new smartphone “our most significant product for a decade”. Prices for a new Vertu Ti range from £6,500 to £14,000 depending upon several customisation options.

Toughness

Starting with the screen, which is a very sensitive area for a smartphone and one which I am particularly careful not to damage, Vertu says “The 3.7-inch sapphire crystal screen is the largest ever crafted by Vertu”. The blurb describes how the screen glass is “virtually scratchproof, it has been tested to be four times stronger than other smartphones.”

The case is said to be constructed from “Grade 5 Titanium”. This is a material selected to “deliver strength, low weight and elegance”. Furthermore the case is tough and durable it is “around five times stronger than other smartphones” suggests the promotional copy.

Beauty?

The web page describing the Vertu Ti talks about the “classic elegance with advanced material innovation” including a ruby inset Vertu key (some kind of Vertu “curated services” concierge help button). We are also informed the phones are individually crafted in England and signed by the same craftsman on the back of the belt clip.

The specs

Obviously this smartphone isn’t expensive simply due to cutting edge tech components, though the components are fairly powerful. The price is mainly about the prestige brand and premier construction methods and materials.

  • Qualcomm Snapdragon S4 dual core 1.7GHz processor
  • 1GB RAM
  • 64GB of internal memory
  • Main 8MP rear camera, 1.3MP front facing camera
  • Bang & Olufsen sound “punctuated by the London Symphony Orchestra”, stereo speakers
  • NFC
  • Android 4.0
  • Titatium and black leather standard finish with alligator and gold mixed metals options

The lucky guys over at c-net have had a hands-on with the new Vertu Ti smartphone and surmised that any good points of the Vertu Ti were vastly outweighed by its “phenomenally expensive” price.

If you are interested in the Vertu Ti and don’t feel like popping down to your local boutique in the current inclement weather, some versions are available to order and configure online.



HEXUS Forums :: 20 Comments

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Hmm.. tempted, but does it come bundled with a charger and headphones?
Chadders87
Hmm.. tempted, but does it come bundled with a charger and headphones?

For that price I'd expect it to to have been cutting edge components, come with top end headset, chargers for every type of power source ever invented and lovely young blonde to use it for me whilst wafting me with a palm branch and playing harp with her toes.

Who cares if it's indestructible? Could buy a new Nexus 4 every week for 6 months instead :-)
TBH,I don't understand the point of dressing up a mobile phone or tablet for such a price??

With a year to two years it will be out of date anyway and will be an expensive paper weight.

I can understand those £25000 watches,or even some of those limited edition cameras,but a phone??

It seems more for people who have too much money burning a hole in their pocket!!

Even the use of Titanium is not a big deal.

Titanium bodied cameras from Fuji and Contax were available for well under £1000.
I have to say that Vertu phones feel special.

… and their market is people who don't need to worry about spending 10k on a phone. It's not that the money is burning a hole in their pocket… not their pocket, they have someone else to do that…
kingpotnoodle
Could buy a new Nexus 4 every week for 6 months instead :-)


…so it's YOUR fault the stock runs out so quickly! :)