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Google launches location extension for mobile display ads

by Sarah Griffiths on 30 July 2010, 15:42

Tags: Google (NASDAQ:GOOG)

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Places API opens for business

The search giant has opened its Places API to developers. The tool  allows third-party developers to add Google's location services like Latitude to the apps they are building, opening up all sorts of possibilities.

When Google first unveiled Places API at its I/O developer conference earlier on in the year, it provided an application form that developers could use to indicate their interest in the new tool.

According to Google's Geo blog, developers working on check-in service will be the first to try out Places API.

Thor Mitchell, Maps API product manager said: "We have been delighted with the enthusiasm we have seen for the Places API, and the innovative ways in which developers would like to use it. We have seen applications that offer check-in to places and need to identify an individual place at which a user is currently located, applications looking to show a user Places around them, and applications looking to offer a search and browse experience for Places similar to that offered on Google Maps."

The blog instructed developers whose apps fit the initial focus to log back into the application forum to make sure the description of their check-in service app is clear. It also told developers whose plans extended beyond the check-in case that it would be in touch once it is ‘confident that the API can effectively meet your needs.'



HEXUS Forums :: 1 Comment

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Hmm, got mixed views on this:

:) = being able to see where the nearest curry house is;

:eek: = wasting my precious bandwidth getting spamverts.

Actually discovered at the weekend that the CoPilot nav software on Android has the ability to let you select a nearby POI (for example, Pizza Hut) and then call it. Can't see me using that feature, but it's nice to have it I guess.

Bob