Last year, Call of Duty: Black Ops broke theatrical box office, book, and videogame sales by raking in more than $650 million after just five days of release. The most recent reports reveal that Black Ops and has now sold over 25 million copies worldwide.
The hype surrounding the Call Of Duty series continues to grow and with the release of Modern Warfare 3 last month, Activision was bracing itself for another huge windfall from strong sales. As it turns out, Modern Warfare 3 has not only smashed the sales record set by Black Ops, but it’s also left behind the biggest grossing movie of all-time.
According to Activision, Modern Warfare 3 has crossed over the $1 billion sales mark in the first 16 days of release, overtaking the record previously set by Avatar, which achieved $1 billion in sales in 17 days. Activision’s CEO Bobby Kotick is obviously delighted.
“Engagement of our Call of Duty
audience continues to rise around the world” said Activision's CEO Bobby
Kotick. “Call
of Duty as an entertainment franchise has made an indelible mark on
popular culture and its broad and continued success is further
validation that audiences increasingly value interactive experiences
over passive experiences.”
Bigger than Avatar
Activision Publishing CEO Eric Hirshberg added: “Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty.
“And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite. We are committed to helping everyone connect, compete and improve their game, Call of Duty style.”
With Call Of Duty making Activision so much money on a yearly basis, how long will it be before we get a twice yearly dose of the shooter, in one form or another?
Check out the HEXUS review of Modern Warfare 3
