Nintendo are ploughing a whopping £11 million pounds into the UK marketing campaign. According to trade magazine, MCV, the UK campaign will mainly concentrate on television and cinema adverts, "It is our intention to make the Wii the number one console in the UK,” said Wii's product manager Rob Lowe. “The campaign focuses on real people playing and having fun.”

Nintendo have said that in the lead up to launch it will difficult to avoid the "Wii Move You" campaign as they plan advertisements that will also appear on some of the largest web portals, including Yahoo, Lycos and MSN.

"Particularly over the launch week we'll completely take them over - you'll go online and see Wii everywhere," said Lowe.