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EA to use Wii balance board for fitness game

by Steven Williamson on 8 May 2008, 11:45

Tags: Nintendo Wii, Nintendo (TYO:7974), Electronic Arts (NASDAQ:EA), Wii, Simulation

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Wobbly workouts

EA has confirmed that it is working on a new fitness title, set to be released under its Freestyle brand, which will utilise the Wii balance board currently used with Nintendo's Wii Fit.

EA President Peter Moore hasn't revealed the title of the game, but has said that it will focus on 'western cardio-vascular workouts.' Time to dust off those cowboy boots and Stetson?

Moore has said that he wants the experience to be different to Wii Fit.

I need to have a point of difference. We also need to make sure we're delivering something that's truly exercise. I'll call [Wii Fit] more eastern fitness, where it senses weight and balance, like Tai-Chi. It's more about holistic fitness. I don't think the board is going to take a pounding. We need to look more at western fitness in which I can actually be moving and start to sweat a little bit, and that's what we're working on right now.

The difference is you're distracted. We need to distract people and not make this exercise feel like work, but like they're having fun. So mini-games, things where you're actually laughing out loud, that's the stuff we're working on. It's something I've always been passionate about, and who better than us to go and play in that market?

Moore hasn't ruled out its sport's label, EA Sports, using the board for other games in its portfolio

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