Wot no Wii?
A report conducted by Hitwise,an online competitive intelligence service that snoops on British shoppers internet browsing habits and then sells that data on for commercial purposes, believes that the number one search term so far this Christmas is for Nintendo's much sought after console, Wii.
The data collected was from the period leading up until the end of November and they conclude that, 'there were thirteen as many UK Internet searches for ‘nintendo wii’ sending traffic to the Hitwise Shopping and Classifieds category as there were for ‘apple ipod’, and over twice as many searches for ‘wii’ as for both ‘ipod’ and ‘iphone’.
Their press release states that: Despite shortages of the popular console in the UK, the volume of searches for ‘nintendo wii’ has increased 158% since November 2006, while searches for ‘wii’ have increased by 278%.
According to their stats, http://wii-consoles.co.uk, was the '58th most visited Shopping and Classifieds website in the UK in November, having increased its market share by 265% during the month.'
|
Rank |
Search Term |
Share of searches sending traffic to Shopping and Classifieds websites |
|
1 |
Nintendo Wii |
0.19% |
|
2 |
Nintendo DS |
0.07% |
|
3 |
Ugg boots |
0.07% |
|
4 |
Lego |
0.06% |
|
5 |
Bratz |
0.06% |
|
6 |
iPhone |
0.06% |
|
7 |
iPod |
0.05% |
|
8 |
Barbie |
0.04% |
|
9 |
iPod Nano |
0.04% |
|
10 |
Xbox 360 |
0.03% |
