Free MMO
Acclaim Games and Massive Incorporated today announced a multi-year strategic partnership which will see a number of Acclaim titles heading over to North America and Europe, thanks to dynamic in-game advertising.
The first Acclaim title to make its way over to Europe will be BOTS, a free action-themed multiplayer online game. BOTS is one of the top games in Asia and boasts over one million users.
"We are focused on providing the best online multiplayer games for free, something rare in the market. In order to do this, we are using innovative business models including adding in-game advertising, selling in-game content and offering unique subscriptions. Massive has the most established and robust in-game advertising solution, with deep experience in multiplayer games, and so were the natural choice as our partner," said Howard Marks, CEO of Acclaim.
"Acclaim is a great addition to the Massive Network and we're thrilled to work with them to integrate real-world ad campaigns into their games," said Nicholas Longano, President of New Media at Massive. "This partnership further emphasises the growing support for the realism and revenue benefits that dynamic in-game advertising provides. This is a tremendous win for gamers – free games supported by advertising."
The Massive Network already has more than 36 publishers on its books, at the rate they're going at, subscription fees could be phased out completely due to game sponsors and paid advertisements. It can only be good news for gamers.
