An email, that has apparently been sent from WoW's publisher, Blizzard Entertainment, offers recipients the chance to trial some new mounts for the game by visiting the link attached. The link sends gamers to a professionally designed login page that looks remarkably similar to the official WoW login site.
Users are then asked to type in their password, email address and then input the answer to their secret question. The information is being fraudulently used by cyber criminals to steal WoW accounts that contain in-game gold and other assets which are worth real money, warns security firm, Sophos.
"Given that online gaming is a billion dollar industry, it is not surprising that scammers are targeting this particular community," said a spokesperson for the company.
"To avoid becoming a victim, never click a URL in an email to visit websites," the company warned.
Following the recent announcement of the third expansion to World of Warcraft,World of Warcraft Cataclysm, the official Blizzard forums have also become a target for attack in recent weeks, with scammers posting links to similar unscrupulous sites.
HEXUS.gaming was alerted to the phising scam by e-victims, an organisation committed to the aim of helping victims of Internet crime. Their website offers "free, practical and easy to use advice on e-crime and online incidents," as well as real-time updates on new scams and e-crime currently doing the rounds.