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Retailers take action, Rock Band price slashed

by Steven Williamson on 27 May 2008, 10:05

Tags: Rock Band, Electronic Arts (NASDAQ:EA), Xbox 360, PS3, Simulation

Quick Link: HEXUS.net/qanfl

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Following the launch of Rock Band last week, retailers have already begun to take action in a bid to spur UK sales of the musical rhythm game.

Rock Band launched at a recommended retail price of £180, which buys you the game and the instrument kit. Although this week's Chart Track report has yet to be released, which could in fact indicate the contrary, it appears that the price point was a bit too high for the majority of consumers.

Play.com has now reduced the price of the bundle to just under £140 and HMV to just under £150.

It's still not cheap enough as far as we're concerned. In the US, Rock Band retails as low as $149.99, that's just £75. We won't be entirely satisfied until it reaches the magic £100 mark.

If you think the Rock Band pricing was out of order, just wait until Red Octane's Guitar Hero World tour gets a release later this year. Reports suggest that the initial price point will be even more expensive.


HEXUS Forums :: 5 Comments

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Don't suppose those who bought it from them last week will be getting a refund of the difference? :rolleyes:

I was looking into buying it, one of those bank-holiday impulses, but when I realised US buyers were getting the whole lot for around £80, I couldn't justify it.
Parm
Don't suppose those who bought it from them last week will be getting a refund of the difference? :rolleyes:
Aren't you entitled to that? Maybe it's just an Amazon thing.
most CC's have that insurence don't they?
In the US, Rock Band retails as low as $149.99, that's just £75.
Remember they add tax afterwards, based on the state.

But yeah, Harmonix can go take a flying leap. :P
There's no way I will buy this game based on a) the overprice, and b) the artificial delay of the PS3 version despite it being readily available in the states. I guess being region free it's possible to just import it cheap for the PS3 but that's not the point. Anyway, Guitar Hero all the way…