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Traditional names sneak back into UK’s top online brands

by Sarah Griffiths on 23 February 2011, 14:19

Tags: Nielsen

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Winners, Losers and the Top 50 chart

With new entries bursting into the Top 50, there is little surprise that other brands have been ousted from the top 50 list and the most casualties have come from telecoms and internet services, which in 2004 accounted for 11 of the top 50 brands including Tiscali, NTL and Blueyonder.

Following the demise of early ISPs and large media moguls like Sky and Virgin getting in on the act, there are just 3 Telco's brands in the list: BT, Orange and Skype.

The tech sector has lost 5 brands from the top 50, Travel has lost 4 including Lastminute and EasyJet, while Finance has seen 3 brands disappear from the list: Egg, Barclays and Halifax.

Interestingly while the lower part of the list has been quite turbulent, the top 10 places have remained largely stable, according to the study and 7 brands: MSN, Microsoft, Google, Yahoo, BBC, eBay and Amazon have all kept their top 10 status every January.  They have since been joined by YouTube, Wikipedia and Facebook.

Facebook, with its 500m members only debuted in the top 50 brands in 2008 but is now the UK's third most popular web brand, with more than 26 million unique UK visitors.

Google has perhaps unsurprisingly taken the top spot since 2006 and now attracts more than 35 million unique UK visitors every month, according to the study. In case you were wondering, MSN was number 1 back in 2004, with around 17 million monthly visitors, a number which would barely make the top 10 today, demonstrating the huge growth in online traffic.

Without further ado, here is the complete chart.

Top 50 web brands by unique UK visitors in Jan 2004 and Jan 2011

Rank

January 2011

January 2004

1

Google

MSN

2

MSN/WindowsLive/Bing

Microsoft

3

Facebook

Google

4

Yahoo!

Yahoo!

5

BBC

BBC

6

Microsoft

eBay

7

Amazon

Freeserve

8

YouTube

Amazon

9

eBay

AOL

10

Wikipedia

Ask Jeeves

11

Apple

Real

12

Ask Search Network

BTOpenworld

13

Argos

Apple

14

Associated Newspapers

Kelkoo

15

Sky Portal

Multimap.com

16

Blogger

Tiscali

17

Tesco

Tesco

18

AOL Media Network

Lycos Network

19

PayPal

NTLWorld

20

Glam Media

Argos

21

About.com

Friends Reunited

22

Directgov

Lloyds TSB

23

Skype

BT

24

Money Saving Expert

Shopping.com

25

Virgin Media

Adobe

26

The National Lottery

Expedia

27

Groupon

Lycos Europe

28

BT

Macromedia

29

News Corp. Newspapers

easyJet

30

NHS

YELL.com

31

NetShelter Technology Media Network

Egg

32

Fox Interactive Media

Guardian Unlimited

33

Guardian.co.uk

Virgin

34

eHow

Demon

35

WikiAnswers

Gator Network

36

ITV.com

Blueyonder

37

IMDb - Internet Movie Database

UGO

38

Twitter.com

Lastminute.com

39

Orange

Paypal

40

Lloyds TSB

CentralNic

41

YELL.com

Streetmap

42

ASDA

O2

43

Telegraph

CNET

44

Play.com

dabs.com

45

Shopzilla.com Network

Halifax

46

TripAdvisor

Barclays

47

John Lewis

Bluestreak

48

Zynga

KaZaA

49

Channel 4

Symantec

50

Marks & Spencer

Comet

Source: UKOM/Nielsen



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