PRESS RELEASE
- Ascend G510 launches with Vodafone in the UK
- Huawei's first UK smartphone to feature the all-new Emotion UI
London, UK, April 11, 2013: Huawei, a leading global information and communications technology (ICT) solutions provider, today announces its big-screened entry-level Ascend G510 smartphone will be on sale with Vodafone UK from April 12. The launch of the Ascend G510 will be attended by a significant ATL marketing campaign, which brings to life the handset's ‘Outstanding Features' and will run across print, digital and outdoor media.
Available from Vodafone UK from £13 per month on pay-monthly and £130 on pay as you go, the Ascend G510 combines unmatched functionality, form-factor and firepower in its class to deliver big-screen mobile entertainment for a new generation moving to smartphones and upgrading old technology.
It follows a series of Huawei smartphones combining great features and value in the low-to-mid tier, including the highly-successful and award-winning Ascend G300, a direct predecessor of the Ascend G510 with Vodafone UK.
Uncompromising
The Ascend G510's large 4.5-inch screen, combined with DTS surround sound, enables superior mobile video, gaming and web-browsing for a whole new audience. Its fast 1.2GHz dual-core processor and big 1750mAh battery provide power and longevity to support data-hungry applications and content, such as catch-up TV and gaming.
Huawei Device UK director of product management James Powell remarked: "Huawei is bringing new hardware and software innovation to this market; and not just to the high-end. For years, ‘entry-level' smartphones have meant compromise - phones not powerful enough, with screens not big enough, to be able to truly deliver on the promise of the mobile internet.
"The Ascend G510 is the latest in a line of Huawei smartphones to challenge that, and our most powerful yet in the low-to-mid tier. It brings the very latest smartphone technology to the heart of the broad consumer mass market, delivering big-screen mobile entertainment without compromise."
Personalisation
Notably, the Ascend G510 is the first Huawei device to launch in the UK with Huawei's own intuitive and customisable Emotion UI, running over the Android 4.1 Jellybean operating system. The Emotion UI allows users to put all that their most important applications and content in one place on the home screen, and offers a wide choice of themes to personalise their Ascend G510 further.
Design of the Emotion UI is based on understanding of how consumers interact with their smartphones and what they expect from these interactions. It addresses a user's basic needs and tastes in ways that are smart and simple.
The Ascend G510 comes with a 5 megapixel camera with LED flash for capturing special and impromptu moments on the go. It also boasts a front-facing camera so you can unlock the handset at a glance with face-recognition. And you can share your experiences - your content and contacts - directly with friends via NFC, with compatible phones.
Details of further retail partnerships around the Ascend G510 will be announced in due course.
About Huawei Device:
Huawei Device believes that everyone can be the centre of information and that the world would be a better place if access and information barriers were knocked down. Its strong suite of mobile phones, mobile broadband devices and home devices is testimony to Huawei Device's focus on customers and its commitment to providing user-friendly mobile internet experiences through ongoing innovation. Based on more than two decades of success in the information and communications industry, and with its own channel expertise, operational capabilities and global partner resources, Huawei Device is transforming from a company that sells millions of devices in single transactions to large businesses to a "Business-to-Customer" (B2C) brand that also sells individual devices directly to millions of people. As at the end of 2011, Huawei Device serves more than 500 operators all over the world.
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