PRESS RELEASE
New London Design Centre (LDC) set to drive new product concept, design and development.
[Basingstoke, November, 8 2011] Huawei, a world leader in cutting-edge telecoms solutions and a powerful and exciting new brand in smartphones, is to open a dedicated European design centre for its Mobile Device business in the heart of London.
Huawei expects to open its new London Design Centre (LDC) in Q1 2012. The Huawei LDC will be headed by Huawei Device UK and Ireland Executive Vice President Mark Mitchinson, who will be supported by Huawei Device Creative Director for ID Europe Andy Davey.
Huawei is to recruit a team of world leading designers to drive new product conception, design and development in order to deliver groundbreaking design thinking and solutions in the European smartphone market.
Huawei's LDC will help drive growth of the company's market share in smartphones across Europe. The centre will focus Huawei's design capability, and enable it to respond to local customer and market demands in a dynamic and nimble way. It demonstrates Huawei's clear and strategic commitment to the operator and retailer customers and consumers in the UK and European markets.
Plans for the LDC come as Huawei announces new additions to its European smartphone portfolio, in the shape of its Huawei Vision smartphone and Huawei MediaPad tablet.
Richard Ren, Huawei Device President of West Europe, said: "The Huawei LDC demonstrates we are absolutely committed to the UK and Europe for the launch of our new smartphone products and brand. The LDC will enable us to grow smartphone market share in Europe through customer insight, focus and collaboration. Through Mark's leadership, creativity and knowhow, Huawei will attract the best talent in design from around the globe to our LDC."
Mark Mitchinson, Huawei Device UK and Ireland Executive Vice President, said: "The Huawei LDC will give us clear differentiation in a fiercely competitive European market as we launch new and innovative smartphones and build a compelling brand story. The LDC will enable us to better serve all of our customers in the years ahead, without compromise. Great design spans borders but a local market driven focus and understanding is critical to our future success."
About Huawei Device:
Huawei Device products cover a wide range of market sectors including mobile phones, mobile broadband devices, and home devices. Our products also include the Hi Space App Store and the Management Cloud, which are solutions that make devices smarter and easier to use. With our primary focus on the consumers, Huawei Device is committed to creating the most influential smart device brands in the world, providing user-friendly mobile Internet experiences. As of the end of 2010, Huawei Device's products were available through more than 500 operators all over the world. Huawei Device has established strategic partnerships with many of the world's leading operators including Telefónica, China Mobile, Vodafone, T-Mobile, BT, China Telecom, NTT Docomo, France Telecom, and China Unicom.
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