The cult of Apple wants you to know that smoking is wrong. So wrong, in fact, that the firm has decided that punters who buy Apple kit and smoke anywhere near it, make that product's warranty null and void.
It has been widely reported that the Cupertino based company has already denied several customers the right to free repairs, claiming their product had been exposed to smoke.
A punter from West Des Moines, Iowa brought his MacBook - purchased in mid-2007 and under APP - to the Jordan Creek Apple shop near his home for overheating, only to be told he had voided the product's warranty because the lung-less lappie had been used in a house where there was smoking.
The so-smug-and-self-righteous-you-could-slap-em staff also told the customer they wouldn't work on the machine due to the "health risks of second hand smoke."
Talk about how to get from passive smoker to passive aggressive in less than 10 seconds.
Another narked-off nicotine fan reported Apple wouldn't work on his iMac - also under APP - because it was considered to be "contaminated" by tobacco smoke and a "bio-hazard."
That's right, folks, you don't expose your kids to smoke, so why expose your precious baby Mac, or by proxy, the staff at the Apple shop, to it?