Sega will be loving every minute of the fact that the Olympic gold winner Kosuke Kitajim, who took the crown at this week's 100m breaststroke this week, told journalists after his win that part of his training regime was to play Mario & Sonic At The Olympic Games.
Indeed, Kitajima ridiculously suggests that the popular game actually helped him to focus on the upcoming event.
"See, Mario does the breaststroke. And thus, it's perfect mental training for envisioning the actual Olympic hall," Kitajima told Japanese site Yomiuri Sports. Surely, he's not serious?
A truly great way to endorse a game though and encourage sales, not that Mario & Sonic At The Olympic Games needs that. We already know that it sold over 5 million copies world-wide before the Olympic Games had even begun.
Still, Sega will be chuffed with the free advertising.
Check out the Mario & Sonic At The Olympic Games review. It must be good eh?
Source :: Kotaku