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AMD exec says NVIDIA neglecting gamers

by Sylvie Barak on 29 October 2009, 17:48

Tags: AMD (NYSE:AMD)

Quick Link: HEXUS.net/qauoa

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AMD's senior manager of developer relations, Richard Huddy, told HEXUS it looks to him as if NVIDIA is "somewhat abandoning the gaming market."

Huddy spoke to HEXUS about NVIDIA's recent GTC event, where focus lay squarely on supercomputing and GPGPU computing for academic purposes, a 180 degree flip from the previous year's Nvision event, which was focused on gamers.

"It's not like our only focus is on gaming, but it appears NVIDIA is in a kind of sneering mode towards game players at the moment," Huddy told us, adding that in his opinion, it was quite possible to diversify focus, without abandoning gamers and the gaming market.

"Gamers are good people," Huddy continued, maintaining that while solving climate change and curing cancer was certainly very admirable, there was also nothing wrong with a bit of gaming. "Gamers are well rounded individuals," he told us.

Huddy said he wasn't denying the potential of GPUs for solving some of the world's problems, but added that that was not something reserved to NVIDIA GPUs, and that AMD had been involved in the supercomputer space for a fair while now too, albeit mostly on the CPU side of things.

But that's not to say AMD's GPUs have nothing to offer in terms of world changing significance and the firm has apparently been fiddling about a fair bit with compute intensive cloud rendering, which Huddy confided to HEXUS AMD "put a lot of effort into."

NVIDIA, he said, was simply "selling pure compute," and shouldn't have the prerogative to tell people how to use it. "People should be free to use those things however they want," he said. 



HEXUS Forums :: 285 Comments

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I agree with his sentiments, however, the game industry itself is sadly neglecting PC gamers. It may be that GPUs will end up only performing media and compute tasks before too long.
aidanjt
I agree with his sentiments, however, the game industry itself is sadly neglecting PC gamers. It may be that GPUs will end up only performing media and compute tasks before too long.

Consoles use GPUs too though, so I'd say it's not quite that clear cut.
snootyjim
Consoles use GPUs too though, so I'd say it's not quite that clear cut.
True, but I (and the AMD fellow) was referring to PC GPU use.
I wish there wasn't as much piracy on the PC and there would be a lot less neglect of PC gamers.
Still, I love steam. I got bored last weekend so got prey an hour after deciding to buy it. Less than a tenner too :)
I was thinking the same thing about nvidia already they seem to be very slow on releases orstopped entirely, pointless waiting for GTX 300 series, I doubt it will be on par with ATI 5800 now… It's kind of annoying because older games (and I still like to play a couple) tend to have better support for nvidia drivers (because of all the monopolistic bribing of developers with “the way it's meant to be played” logos etc).