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WDC launches entry-level object storage system for cloud-scale challenges


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Company Introduces Entry-Level Object Storage System that Removes Economic Barriers for Scale-up and Scale-out Data Center Infrastructures

IRVINE, Calif., November 17, 2016 – Delivering the possibilities of data, Western Digital Corporation (NASDAQ: WDC) today announced the introduction of a new entry-level storage system focused on addressing cloud-scale challenges. Expanding its existing systems, solutions and platforms portfolio, the new plug-and-play object storage system, the ActiveScale™ P100 system, provides the foundation for the future of petabyte (PB) scale storage infrastructure. The ActiveScale P100 is the company’s latest integrated storage system, which disrupts the economics of scaling capacity into petabytes, and enables the creation of massive data storage repositories across both on-premise and hosted cloud architectures. 

New ActiveScale P100 Storage System  

The ActiveScale P100 joins the Data Center System (DCS) business unit’s portfolio that also includes the  Active Archive System, the InfiniFlash™ all-Flash storage platform, and the disk-based platforms. The ActiveScale P100 is an economic entry-level configuration that scales from 720TB to 19PB of raw capacity to meet application data growth needs in increments of easy-to-install capacities. It’s an extensible, fully integrated architecture that utilizes a standard Amazon® S3 interface for object storage. The system is ideal for high-capacity demanding markets, including on-premise and off-premise cloud, life sciences, government/defense, and media and entertainment industry applications. The ActiveScale system easily addresses both capacity and performance challenges for data-intensive workloads, such as large content repositories, media streaming and media services, data analytics, data protection and archiving.

Included in the ActiveScale P100, and available today for current HGST Active Archive System customers, is ActiveScale CM (cloud management), a new cloud-based system monitoring tool that allows customers to simply and effectively manage their systems. It is provided at no additional cost. ActiveScale CM provides remote system health monitoring and predictive capacity and performance analytics to proactively manage the storage and access to petabyte-scale data, subsequently reducing IT and administrative costs.  

“Object storage is a key technology that has enabled hyperscalers to build cloud-scale infrastructure,” said Terri McClure, senior analyst, Enterprise Strategy Group. “We believe that the ActiveScale P100 system will enable strong consistency at cloud-scale, and enables enterprises to achieve new levels of scale and flexibility far easier and at a much better cost point than traditional storage.” 

List pricing for the ActiveScale P100 system starts at $0.22 per gigabyte and is available for immediate order.

“The nice thing about the Active Archive System is that it plugs directly into the Versity Storage Manager without any special modifications,” said Bo Kennedy, director of Architecture, OvationData. “We don’t have to change our workflow at all.  In fact, the Active Archive System enhances our workflow. Object storage provides both economic and performance advantages but the challenge to any system is scaling efficiently. We look forward to seeing ActiveScale’s solution to this challenge.”

“The storage industry is facing a wave of transformation, stemming from cloud architectures, software-defined storage, the convergence of compute, and the growing adoption of flash,” said Eric Burgener, research director, Storage Practice, IDC. “As enterprises and service providers alike evolve their infrastructures to incorporate these new technologies, they will look to enterprise providers like Western Digital that bring specific expertise in integrating them into next-generation platform offerings.”   

“We have integrated the fundamental building blocks of storage to create solutions for the market that will help customers extract greater value from increasing volumes of data,” said Dave Tang, senior vice president and general manager, Data Center Systems business unit, Western Digital. “The capacity and value delivered by the ActiveScale P100 makes cloud-scale repositories and big data analytics economically feasible and accessible to virtually every application and industry. With our entire product portfolio, we’re changing how enterprises and cloud service providers deploy, scale and manage cloud-scale data centers. Our turnkey systems enable businesses to shift their focus from building infrastructure to harnessing the power of data for their customers or organizations.”   

Partnering with the DCS Business Unit

Through the Enterprise Partner Program, the DCS business unit works closely with key solution providers to deliver new levels of service to customers. The DCS business unit is integrating, tuning and optimizing key technologies at the component, firmware, software, platforms and system levels to create a portfolio that enables partners to address big data and fast data challenges. Additionally, the program brings together leading application independent software vendors (ISVs) in conjunction with solutions providers to develop complete solutions that achieve an unprecedented total customer experience. The ActiveScale P100 enables solution providers to easily install solutions and optimize customer workloads to capture, store, manage, retain and deliver data for their customers.

The DCS business unit also provides professional StorChoice™ deployment services to help install and implement the ActiveScale P100 and train solutions providers or company staff to meet evolving business requirements. 


For more information, technical specifications and use cases on the ActiveScale P100 system, visit: A whitepaper from Enterprise Management Associates titled, “HGST Maximizes Savings With Object Storage Management Suite” is also available for download here.  Also, register for our webinar on how to better manage 50% data growth:

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About Western Digital Corporation

Western Digital Corporation (NASDAQ: WDC) is an industry-leading provider of storage technologies and solutions that enable people to create, leverage, experience and preserve data. The company addresses ever-changing market needs by providing a full portfolio of compelling, high-quality storage solutions with customer-focused innovation, high efficiency, flexibility and speed. Our products are marketed under the HGST, SanDisk and WD brands to OEMs, distributors, resellers, cloud infrastructure providers and consumers. 

One GB is equal to one billion bytes and one TB equals 1,000 GB (one trillion bytes). One PB is equal to 1,000 TB (one quadrillion bytes). Actual capacity will vary depending on operating environment and formatting. Usable capacity will vary from the raw capacity due to object storage methodologies and other factors.