PRESS RELEASE
New My Book Family of Drives offers up to 4 TB for Rich Content Collectors and Protects that Data with WD SmartWareTM Pro Auto Backup with DropboxTM Cloud Backup and Complete System Backup
WD®, a Western Digital (NASDAQ: WDC) company, has redesigned its popular My Book and My Book for Mac lines of external desktop drives to provide as much as 4 TB storage capacity and enhanced data protection for those who create and collect large volumes of video, music and photos.
With USB 3.0 for speed, the new My Book lines are available in 2 TB, 3 TB and 4 TB capacities for the largest content collections. At any point in time, anything can happen to one's data. Whether it's a lost notebook or destructive virus, it's critical to keep data safe and maintain a backup of important documents and valued content.
The new drives' data protection features are perfect for backing up content collections. WD SmartWareTM Pro automatic back-up software with DropboxTM integration offers cloud backup capabilities, and the WD Edition of Acronis® True ImageTM enables users to execute a full system backup and securely delete digital files and programmes.
"The new generation of My Book external hard drives provides greater speed, flexibility, content safety, and system security for our customers," explains Scott Steffens, general manager of WD's consumer storage products group. "Consumers are creating, downloading, and storing more digital content than ever before and our line of desktop drives are equipped with capacities and security measures to keep it all backed-up and protected against system disaster, damage or theft."
Security measures against unauthorised access to the drive are handled through WD SmartWare Pro automatic backup software with hardware encryption and password protection. To protect files against theft, fire, flood or other natural disaster, My Book integrates Dropbox[1] to store files in the cloud. For full system backup and secure deletion of files, My Book includes Acronis True Image (ATI) WD Edition. ATI WD Edition is an integrated software suite that ensures security of all information on the PC and can be used to securely delete any confidential data no longer needed. ATI WD is also used for disaster recovery in case of a fatal system crash, recovering the entire PC including files, software and preferences.
The WD My Book for Mac will also incorporate SuperSpeed USB 3.0 and UAS connectivity for increased speed and flexibility. Available in 2TB / 3TB capacities, My Book for Mac is compatible with Apple's Time MachineTM for safe and effective backup of files. The drive is equipped with WD Security software for password protection and hardware encryption to protect files from unauthorised access, and comes with WD Utilities, which allows users to register drives, run diagnostics, and more.
Pricing and Availability
My Book and My Book for Mac hard drives are protected by a 3-year limited warranty and are available from the WD store at www.wdstore.co.uk as well as select retailers and distributors. Manufacturer's Suggested Retail Price for My Book (MSRP) will be £79.00 for the 2 TB, £99.00 for the 3 TB, and £149.00 for the 4 TB. Suggested Retail Price for My Book for Mac (MSRP) will be £99.00 for the 2 TB, £129.00 for the 3 TB.
About WD
WD, a Western Digital company, is a long-time innovator and storage industry leader. As a storage technology pacesetter, the company produces reliable, high-performance hard disk drives and solid state drives. These drives are deployed by OEMs and integrators in desktop and mobile computers, enterprise computing systems, embedded systems and consumer electronics applications, as well as by the company in providing its own storage products. WD's leading storage devices and systems, networking products, media players and software solutions empower people around the world to easily save, store, protect, share and experience their content on multiple devices. WD was established in 1970 and is headquartered in Irvine, California. For more information, please visit the company's website at www.wd.com.
Western Digital Corp. (NASDAQ: WDC), Irvine, Calif., is a global provider of products and services that empower people to create, manage, experience and preserve digital content. Its companies design and manufacture storage devices, networking equipment and home entertainment products under the WD, HGST and G-Technology brands. Visit the Investor section of the company's website (www.westerndigital.com) to access a variety of financial and investor information.
[1] Dropbox account required.
