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Dynamite Data Improves Performance and Accelerates Bandwidth of Comparative Shopping Data with SATA III Deneva 2 SSDs from OCZ


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SSDs Deliver Significant Improvements in Read/Write Performance and Handling MySQL Queries

SAN JOSE, CA and MINDEN, NV -- (MARKETWIRE) -- 06/27/12 -- OCZ Technology Group, Inc. (NASDAQ: OCZ), a leading provider of high-performance solid-state drives (SSDs) for computing devices and systems, today announced that Dynamite Data, a global leader of online retail channel intelligence, has selected OCZ's Deneva 2 SATA III SSDs as part of its updated storage infrastructure. With the addition of Deneva 2 SSDs to its web-based comparative shopping service, Dynamite Data can now cache 'hot' data on SSD flash residing in a host server providing clients with unmatched critical, competitive and real-time insights on retail big data, with over 30 million extractions every day from merchants worldwide.

The excessive downloading of product comparisons and pricing scenarios by subscribers, in conjunction with loading database indexes at 30 to 50 million web pages per day, combined with general network I/O activity, caused considerable disk strain in Dynamite Data's initial enterprise storage environment. Using conventional hard disk drives (HDDs) penalized system performance and caused disk I/O bottlenecks and latency delays. In addition, the MySQL comparative product databases did not adequately scale when stored in conventional HDDs and required additional drives to satisfy server workload demands, RAID redundancy (in the event of hard drive failures) and more power, cooling and maintenance costs, all of which drove up total cost of ownership (TCO).

As part of its recent IT refresh, Dynamite Data researched competitive enterprise SSDs for inclusion and selected Deneva 2 SSDs from OCZ. With the industry's fastest transactional performance for SATA III-based drives, Deneva 2 SSDs deliver up to 80,000 input/output operations per second (IOPS) performance (random 4K writes), a maximum bandwidth of 550 MB/s, and support up to 480GB capacities. Supporting best-in-class enterprise endurance and reliability, Deneva 2 SSDs include power loss data protection, minimal write amplification, intelligent block management and wear-leveling, security encryption, and advanced error correction code (ECC) algorithms and techniques.

Dynamite Data conducted a battery of tests on the Deneva 2 SSDs to gauge improvements in database performance and data access. The tests included generating excessive product comparisons and pricing downloads, loading millions of unstructured web buy pages into structured MySQL indexes, all while concurrently running general network I/O activity. In comparison to its original HDD storage configuration, the Deneva 2 SSDs delivered the following performance improvements:

  • 430 percent improvement in read performance;
  • 400 percent improvement in write performance;
  • 420 percent improvement in total read/write performance; and
  • 430 percent improvement in the average number of MySQL queries handled per second.

"By configuring system level applications and database indexes on Deneva 2 SSDs, we eliminated the disk I/O bottlenecks our subscribers experienced in favor of solid-state flash storage that delivers significant and noticeable improvements in system application performance and access to comparative product information," said Kristopher Kubicki, Chief Architect for Dynamite Data. "With this improved performance, scalability and endurance, the Deneva 2 SSDs will enable us to data warehouse even more web-based retail channel products while providing our subscribers with heightened experiences."

"We are very pleased that Dynamite Data implemented our Deneva 2 SSDs into their refreshed enterprise enabling significantly faster access to database indexes and comparative product information," said Alex Mei, CMO for OCZ Technology. "With three billion buy pages available globally, Dynamite Data's objective to data warehouse all e-commerce products for its retail channel is now a reality with our SATA III-based SSDs added to the infrastructure."

For more information on how Dynamite Data addressed the storage challenges it faced by upgrading its infrastructure to new and improved capabilities that deliver flash data caching into comparative shopping platforms, please access the following Dynamite Data case study link.

About Dynamite Data

Founded in 2007 by brilliant engineers with over 80 years of cumulative experience, Dynamite Data's technology provides unprecedented retail channel intelligence for merchants, manufacturers and consumers, offering access to the most comprehensive, timely and actionable insights. Through its proprietary algorithm and sophisticated big data collection and manipulation techniques, Dynamite Data automatically analyzes and distributes over 30 million extractions per day from nearly a half billion buy pages covering more than 3,000 online merchants worldwide. It empowers clients with indispensible big data tools that deliver the most accurate, real-time information on channel pricing, product assortment, map violations, ratings and reviews, and stock availability. Retail giants and Fortune 500 companies alike have lauded Dynamite Data for its comprehensiveness, accuracy and timeliness of its data, as well as for its scalable services, all of which continue to outshine competitors. For more information on the company and its service, please visit

About OCZ Technology Group, Inc.

Founded in 2002, San Jose, CA-based OCZ Technology Group, Inc. (OCZ) is a global leader in the design, manufacturing, and distribution of high-performance solid-state storage solutions and premium computer components. Offering the industry's widest range of solid-state drives (SSDs), OCZ features SSDs in a variety of form factors and interfaces (i.e. PCIe, SAS and SATA) to address HDD replacement, SAN acceleration, server and storage virtualization, cloud computing, and virtual desktop infrastructure (VDI) opportunities. Having developed firmware and controller platforms to virtualization and endurance extending technologies, the company delivers vertically integrated, customizable solutions enabling transformational approaches to how digital data is captured, stored, accessed, analyzed and leveraged across a wide range of client and enterprise applications. For more information, please visit: