PRESS RELEASE
World's Top-Selling External Storage Solution Gets Capacity Boost, Premium New Design, Improving Signature Features of Security and Automatic Backup
Western Digital® (NYSE: WDC) today announced the next generation of its top-selling My Passport® line of portable hard drives, offering consumers a fresh new enclosure design and the first-ever 2 TB capacity in a portable drive. Now available in five popular colours: white, black, silver, blue, and red, with a range of capacities beginning from 500 GB, the new sleeker My Passport portable drives offer digital consumers an appealing array of storage options that reflect their personal style. Additionally, the new My Passport drives offer WD SmartWareTM automatic backup software and WD SecurityTM for password protection and hardware encryption.
With the addition of premium finishes, specially-engineered to make the outer shell more resistant to scratches and fingerprints, the new My Passport external drives feature ultra-fast USB 3.0 connectivity; USB 2.0 compatibility; continuous, automatic backup software; and password protection with hardware encryption. The included software offers the flexibility to customise the drive to a user's storage preferences: installing all features, just the components needed, or using the drive without the software. The new 2 TB model offers massive capacity in an amazing pocket-sized enclosure, affording plenty of secure storage for all of one's photos, video, music and other important files.
Given the small form factor and easy portability of My Passport drives, the built-in security features of password protection and hardware encryption help protect files from unauthorised use, making the drives safe data repositories for data while offering peace of mind to busy consumers on the go.
"More than money, jewellery and other valuables, the item most missed if ever lost or stolen is ones computer - and everything on it - so our goal in launching the next-generation of the popular My Passport drives is to encourage more consumers to protect their data before something happens," said Jim Welsh, executive vice president and general manager of WD's branded products and consumer electronics groups. "The new My Passport makes backing up and preserving one's digital life easier, reliable and more secure than ever - it's the perfect blend of monstrous capacity, reliability and user-friendly technology in a sleek form factor, now in five colours."
Pricing and Availability
My Passport drives are available online at the WD store at www.wdstore.co.uk and at select retailers and distributors. MSRP is£179.99 for the new 2 TB edition. Additional information on the My Passport family of hard drives can be found athttp://www.wdc.com/en/products/external/portable/.
About WD
WD, a storage industry pioneer and long-time leader, provides products and services for people and organizations that collect, manage and use digital information. The company designs and produces reliable, high-performance hard drives and solid state drives that keep users' data accessible and secure from loss. Its storage technologies serve a wide range of host applications including client and enterprise computing, embedded systems and consumer electronics, as well as its own storage systems. Its home entertainment products enable rich engagement with stored digital content.
WD was founded in 1970. The company's products are marketed to leading OEMs, systems manufacturers, selected resellers and retailers under the Western Digital®, WD® and HGSTTM brand names. Visit the Investor section of the company's website (www.westerndigital.com) to access a variety of financial and investor information.
