PRESS RELEASE
Affordable, Entry-Level Ballistix Sport Offers Compatibility, Performance, and Style
Key Messages:
- Designed for mainstream users, gamers, and general PC enthusiasts.
- Supports today's latest AMD® and Intel® platforms, including 2nd Generation Intel CoreTM processor (formerly codenamed Sandy Bridge) technology.
- Includes stylish new heat spreader design, standard timings and voltages, and offers broad system compatibility.
- Requires little or no BIOS configuration, resulting in easy product installation.
- Available in the most popular speeds and densities in both DDR2 and DDR3 memory.
Fremont, CA and Glasgow, UK, 29 March, 2011 -- Lexar Media, a leading global provider of memory products for digital media, today introduced the Crucial® Ballistix® Sport memory series designed to provide mainstream users, gamers, and general PC enthusiasts with a reliable, no-hassle gaming experience. The new Crucial Ballistix Sport memory supports today's latest AMD and Intel platforms, including 2nd Generation Intel Core processor (formerly codenamed Sandy Bridge) technology. It also features a stylish new heat spreader design, along with standard timings and voltages, providing maximum memory stability and system compatibility. Additionally, industry-standard specifications require little or no BIOS configuration, resulting in easy product installation.
"Over the years, Crucial Ballistix memory has earned a reputation amongst gamers and enthusiasts as high-quality, high-performance, reliable memory," said Jeremy Mortenson, senior product manager. "The Crucial Ballistix Sport series offers casual gamers an accessible, easy-to-use Ballistix memory product at an affordable price. This new Ballistix offering is part of our broader product strategy and a commitment to satisfy the needs of our customers."
Available in popular speeds and densities in both DDR2 and DDR3 technologies, the affordably priced Crucial Ballistix Sport series is backed by a limited-lifetime warranty and is available globally today through select partners and online at www.crucial.com/uk.
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About Lexar Media
Lexar Media is a leading designer, manufacturer, and marketer of NAND flash and DRAM memory products under the Lexar® and Crucial brand names. Lexar Media offers products in all major flash and DRAM memory categories, including USB flash drives, innovative backup drives, industry-leading memory cards for photography, and all popular form factors of memory cards for mobile devices. Under the Crucial brand, Lexar Media offers industry-leading solid-state drives (SSD) and more than 250,000 DRAM memory upgrades for 50,000 computer systems. For more information about Lexar brand products, visit www.lexar.com, and for Crucial brand products, visit www.crucial.com/uk.
Lexar Media is vertically integrated with Micron Technology, one of the largest semiconductor manufacturers worldwide. Lexar Media, Inc. is a subsidiary of Micron Technology, Inc. Lexar Media is a division of Micron Europe Limited, a division of Micron Semiconductor Asia Pte. Ltd., and a division of Micron Japan, Ltd.
Lexar. When Memory Matters.TM
About Micron
Micron Technology, Inc. is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets a full range of DRAM, NAND and NOR flash memory, as well as other innovative memory technologies, packaging solutions and semiconductor systems for use in leading-edge computing, consumer, networking, embedded and mobile products. Micron's common stock is traded on the NASDAQ under the MU symbol. To learn more about Micron Technology, Inc., visit www.micron.com.
