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ASUS to Feature Revolutionary Technology and Design for Brand New User Experiences

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Experience ASUS’ New Digital Era at Computex 2008

ASUS to Feature Revolutionary Technology and Design for

Brand New User Experiences


At a press event held in Taiwan today, ASUS showcased a preview of products that will go on display at Computex 2008. Focused into four different scopes: Digital Mobile Freedom, Digital Office, Digital Living and Digital Gaming, this press event highlights ASUS’ commitment and vision in providing users with exceptional user experiences through user-friendliness, integrated functionality, aesthetically pleasing outlooks and the latest innovative technologies.


“Innovative design is an integral part of all ASUS products. Our goal is not just presenting the technical expertise of our products, but the outlook and user interface play an important part too. A good example would be the integration of Franz’s (a famous Taiwanese ceramic artist) art into a digital LCD TV. ASUS also prides itself on developing user-friendly interfaces to cater to specific consumer groups. All of these factors are put together seamlessly – and provides an ultimate experience for technology of the new digital era.” said Lillian Lin, Manager of ASUS’ Global Marketing Division.


Among the great variety of products featured, the most attention grabbing was the freshly unveiled Eee series product – the Eee Box. With ultra slim and compact proportions, this small wonder continues in the 3 ’E’s concept synonymous to the Eee PC™ and provides users with easy entertainment options for the new digital era.


Press Event Product Focus


Experience Digital Mobile Freedom

Products for the digital mobile section at the press event included the ASUS P320 – the smallest Windows Mobile GPS PDA phone; the R700t PND, which utilizes the innovative 3D map function to allow users to easily and conveniently view their GPS positions in real-time; and the M930 smart phone, which features a full QWERTY keyboard and an ultra-wide screen for easy and efficient usage.


Experience the New Digital Office

Innovative digital office products showcased at the press event included the ASUS Essentio CS5110 – the world’s smallest Desktop PC equipped with a fully embedded discrete graphic card and the compact 11.1” widescreen U2E notebook with a 32G Solid State Disc (SSD) memory module.


Experience the World of Digital Living

The new digital life will provide users with seamless and convenient digital experiences, and ASUS showcased these new products which embody these traits today: the ASUS Mini PC Nova Lite PX24 – the world’s smallest mini PC equipped with a built-in independent graphics card; the ASUS A31L DAV Center with an integrated Karaoke function; and the ASUS UFOTO UF735 – the digital photoframe which won a 2008 reddot product design award.


Experience True Digital Gaming

True Digital Gaming has been ever increasing in popularity, and these products took forefront during ASUS’ press event today: The ARES Gaming PC, which features massive performance with the best gaming hardware configuration; the ASUS Eee Stick – a brand new tracking device that provides new and fun options to enjoy virtual amusement experiences; the ASUS G70 notebook, which utilizes a “Multi Dual-Engine” architecture to answer gamer needs for extreme performance; and the ASUS MK241H – a 24” LCD monitor which seamlessly integrates real-time communications with Full HD 1080 Enjoyment.



ASUS Achievements for 2007

ASUS saw the year 2007 filled with accolades from across the globe with 2568 awards. It was also ranked in Business Week‘s “InfoTech 100” for the 10th straight year; and named the “Number One in Quality and Services” by the Wall Street Journal Asia.


ASUS at Computex 2008

For more details about our highlighted products, please come visit us at TICC (Taipei International Convention Center), Booth no. TF1L & 101B from June 3 – 7!


About ASUS

ASUS is a leading company in the new digital era. With a global staff of more than 8000 and a world-class R&D design team, the turnover for 2007 was 6.9 billion U.S. Dollars. ASUS has been ranked in Business Week InfoTech 100 for 10 consecutive years, and has been ranked No.1 by the Wall Street Journal Asia for best quality products in Taiwan.