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Nvidia showcases new Openmax IL open standard for streaming media portability

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2006 International CES

CONSUMER ELECTRONICS SHOW (CES)—LAS VEGAS, NV—JANUARY 4, 2006—NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in programmable graphics processor technologies, together with The Khronos™ Group are set to hold the industry’s first demonstration of the new OpenMAX IL 1.0 (Integration Layer standard), at CES in Las Vegas. The standard, which has been announced today at CES, defines media component interfaces to enable the rapid integration of accelerated codecs into streaming media frameworks on embedded devices. The demonstrations will take place at the Lunch at Piero’s press event on Thursday, January 5 and Friday, January 6 at 12pm.

The demonstrations will show how a prototype OpenMAX IL implementation executing on an NVIDIA GoForce 3D handheld graphics processing unit (GPU), can create a flexible, accelerated streaming media pipeline to input, decode, and display a MPEG-4 video stream, with fully synchronised audio at full frame rate. Through using OpenMAX IL, different codecs may be easily inserted into the pipeline, or the configuration of the processing pipeline can be easily changed with full media component and codec interoperability.

The OpenMAX™ IL 1.0 (Integration Layer) specification defines media component interfaces to enable the rapid integration of accelerated codecs into streaming media frameworks on embedded devices. OpenMAX IL is the first of three layers of the overall OpenMAX standard. The standard will provide comprehensive streaming media codec and application portability by enabling accelerated multimedia components to be developed, integrated, and programmed across multiple operating systems and silicon platforms.

“OpenMAX IL will enable NVIDIA to put the full power of our advanced video, audio, and imaging silicon into the hands of software developers via a non-proprietary, open standard,” said Michael Rayfield, general manager of the handheld GPU business unit at NVIDIA. “NVIDIA is a major contributor to the development of OpenMAX, and we are committed to provide leading-edge handheld media acceleration solutions through open standards.”

About NVIDIA

NVIDIA Corporation is the worldwide leader in programmable graphics processor technologies. The Company creates innovative, industry-changing products for computing, consumer electronics, and mobile devices. NVIDIA is headquartered in Santa Clara, CA and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.co.uk.

About Khronos

The Khronos Group is a member-funded industry consortium focused on the creation of open standard APIs such as COLLADA™, OpenGL® ES, OpenMAX™, OpenVG™, OpenSL ES™ and OpenML™ to enable the authoring and acceleration of dynamic media on a wide variety of platforms and devices. All Khronos members are able to contribute to the development of Khronos API specifications, are empowered to vote at various stages before public deployment, and are able to accelerate the delivery of their cutting-edge media platforms and applications through early access to specification drafts and conformance tests. Please go to www.khronos.org for more information.



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