BRACKNELL, UK, 19th August, 2008 – Enhancing consumers’ personal expression and style, Dell™ today launches five bold and contemporary Special Art Edition designs for the Studio™ 15 and Studio™ 17 laptops, exclusively created by urban artist Mike Ming.
New unique designs for the Studio 15 and 17 laptops include “Red Swirl,” “Seaweed,” “Sunburst,” “Bunch O Surfers” and “Sea Sky.” Each piece of artwork is brought to life through Dell’s revolutionary manufacturing technique, enabling every vibrant colour and individual brushstroke to be permanently “tattooed” on the laptop’s cover.
The Special Art Edition Dell Studio laptops are available for order today, starting at £449 inc VAT and delivery at www.dell.co.uk/art
Dell’s Studio 15 and 17 laptops are highly personalised products that combine aesthetics and technology into a fresh approach for mobile lifestyles. These laptops combine sleek designs, striking visual colour elements and personalisation options with features such as standard built-in webcam, capacitive touch media control buttons, slot load drives, and optional mercury-free LED displays, backlit keyboards and built-in mobile broadband.
Brooklyn-based artist Mike Ming (born Michael Miyahira) blends popular culture, motion and emotion to communicate his visual world. According to Ming, "The technology behind creating Dell's Art House series of laptops allows me to share my visual creations with people who are inspired by art and who want to express their own individually unique sense of style."
“It’s exciting and fun discovering new artists around the world who can create emotional ties, uniqueness and personalisation with individuals’ personal technology,” said David Clifton, Director of Consumer Marketing, Dell Europe. “The Special Art Edition designs reflect our customers’ desires to add another level of individuality to everyday life.”
