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ASUS Celebrates 30 Years of Innovation

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Announcing a special edition 30th anniversary product lineup, groundbreaking Prime Utopia concept motherboard, ZenBook Pro Duo and ZenScreen Touch


  • The ZenFone 6 Edition 30 smartphone, ZenBook Edition 30 laptop and Prime X299 Edition 30 motherboard commemorate the company’s 30th anniversary
  • Prime Utopia is a groundbreaking concept HEDT motherboard for the future with a range of cooling enhancements and innovations for customization and control
  • ZenBook Pro Duo is an ultraportable laptop for creators featuring the new ASUS ScreenPad Plus, a revolutionary full-width secondary touchscreen
  • ZenScreen Touch is a 15.6” slim and light Full-HD portable monitor with a 10-point touch screen, 7800 mAh battery and comprehensive connectivity 

TAIPEI, Taiwan, May 28, 2019 — ASUS Chairman Jonney Shih today hosted a special press event at Computex 2019 in celebration of the company's 30th anniversary, where he unveiled a series of limited-edition devices created to commemorate the milestone and introduced the groundbreaking Prime Utopia concept motherboard, ZenBook Pro Duo and ZenBook Duo laptops, and ZenScreen Touch portable monitor.

The ASUS 30th anniversary special-edition lineup features new versions of the ZenFone 6 Edition 30 smartphone, ZenBook Edition 30 laptop and Prime X299 Edition 30 motherboard, all featuring a special stylized “A” monogram signifying ASUS values and history created by ASUS Design Center to celebrate the anniversary as well as unique designs that embody the ASUS focus on refined aesthetics, outstanding performance and delivering exceptional user experiences. The foundation of the “A” monogram is a representation of the Chinese symbol for people and shows the humanitarian side of ASUS. The top part creates an arrow shape signifying the ASUS ability to overcome obstacles and ascend industry norms, and the overall shape when flipped resembles a heart, which speaks to the heartfelt affection and endearment for life.

"ASUS is honored to have been serving the hardcore tech community, enthusiast, gamers, creators, and tasteful consumers for the last 30 years," said ASUS Chairman, Jonney Shih. "I am tremendously excited and proud that we have stayed true to our relentless engineering origin on this incredible journey — one that has made us wiser and stronger together. We aspire to continue to create the most ubiquitous, intelligent, heartfelt, and joyful smart life for everyone for decades to come."

Joining Chairman Shih on stage to talk about the two companies’ long partnership was Chris Walker, Vice President of Client Computing at Intel: “Intel and ASUS share a strong passion for innovation. We congratulate ASUS on their 30-year anniversary. In that time, our collaborations have brought to market devices that enrich the experiences of people around the world. Today, ASUS is leveraging the desktop-caliber performance of 9th Gen Intel®Core™ mobile processors. The new, exciting ASUS ZenBook Pro Duo with the companion display, embodies the true meaning of pushing boundaries for PC function and design and is a great example of the innovation our collaboration enables.“        

ASUS ZenBook Edition 30 features a luxurious design with a genuine leather lid cover and an 18-karat rose gold plated logo and exclusively equipped with a complete set of premium accessories. It is also the world’s smallest 13-inch laptop featuring a 95% screen-to-body ratio, 8th Gen Intel®Core™ i7 processor and NVIDIA®GeForce®MX250 discrete graphics. ZenFone 6 Edition 30 featuresthe iconic Zen-inspired concentric-circle patterning in understated Matte Black with embossed Edition 30 logo. ZenFone 6 is the first notchless ZenFone with innovative Flip Camera. ZenFone 6 Edition 30 comes with 12GB RAM and 512GB of internal storage for a fast and smooth experience, offering owners the finest integration of art and technology. The Prime X299 Edition 30 motherboard features support for the latest high-core-count processors with an enhanced power solution and premium VRM heatsink design.

At its inception in 1989, ASUS revolutionized the motherboard industry with the creation of the company’s first motherboard, establishing a path to becoming the world's best-selling and most award-winning motherboard maker.The next-gen Prime Utopia concept motherboard continues this legacy of innovation and is a complete re-thinking of motherboard design to meet the cooling and performance demands of future high-end processors, graphics cards and storage devices to offer system builders the most flexibility.

ASUS is also improving the experience for mobile creatives and professionals with the new ZenBook Pro Duo and ZenBook Duo ultraportable laptops featuring ScreenPad™ Plus, the next generation of the world's first intelligent touchpad. ScreenPad Plus offers a larger and full-width display, a more intuitive design, seamless viewing experience and improved multi-screen workflow to empower the ultimate creativity. ZenBook Pro Duo features a 15.6-inch 4K UHD (3840 x 2160) OLED HDR display with a 14-inch 4K(3840 x 1100) ScreenPad Plus and is powered by a high-performance, eight core 9th Gen Intel Core i9 processor and NVIDIA GeForce RTX 2060 ray-tracing graphics. It also features the fastest port available on a PC with up to 40 Gbps Thunderbolt™ 3, plus NumberPad 2.0, Amazon Alexa voice control and a dedicated turbo-cooling button. ZenBook Duo features a 14-inch FHD display with a 12.6-inch FHD ScreenPad Plus, the performance of a 9thGen Intel Core i7 processor, and NVIDIA GeForce MX250 discrete graphics. Both models feature Intel®Wi-Fi 6 (802.11ax) with Gig+ to deliver networking speeds of up to 2.4 Gbps for rapid internet connectivity.

In addition to ScreenPad Plus, ASUS also announced that it is bringing ScreenPad 2.0 — an update to the revolutionary input device — to ZenBook 13/14/15, ZenBook Edition 30, ZenBook Flip 15 and VivoBook S14 and S15 to offer the creativity it empowers to more consumers.

ASUS also revealed ZenScreen Touch, a slim and light portable monitor designed for mobile productivity, creativity and entertainment. It weighs just 0.9 kg and is only 9 mm slim and features a 10‑point touch screen that supports swipe, scroll, drag and pinch gestures, a built-in 7800mAh battery and rich connectivity with hybrid-signal USB-C and micro-HDMI ports. 

ASUS booth at Computex 2019

A comprehensive lineup of ASUS products will be on display at the ASUS booth at the Taipei Nangang Exhibition Center on May 28 – June 1, from 9:30 a.m. to 5:30 p.m.[1] Visitors to Computex 2019 are invited to visit the showroom to experience the revolutionary functionality of these latest ASUS innovations for themselves.

Full listing of products shown onstage at the ASUS press event


ZenFone 6 Edition 30

ASUS ZenFone 6 Edition 30 is a luxurious limited-edition 30th Anniversary version of the extraordinary ZenFone 6, featuring an exclusive design and upgraded specifications. Echoing the ASUS spirit, the back of the phone features the iconic Zen-inspired concentric-circle patterning in understated Matte Black, covered with ergonomic 3D-curved glass. A distinctive embossed Edition 30 logo adorns the rear of the phone to identify this exclusive edition. As well as unique and exquisite styling, the hardware specifications of ZenFone 6 Edition 30 have been specially upgraded to 12GB RAM and 512GB of internal storage for a faster and smoother experience, offering owners the finest integration of art and technology.

The 6.4-inch ZenFone 6 Edition 30 features a notchless NanoEdge all-screen display covered with Corning®Gorilla®Glass 6, along with the groundbreaking Flip Camera with a 48MP Sony®IMX586 main camera and a 13MP 125° ultrawide secondary camera. The Flip Camera is identical to the one found in ZenFone 6, which achieved a total score of 98 in the DxOMark Selfie benchmark — the highest ever recorded[2]. ZenFone 6 Edition 30 is powered by the flagship Qualcomm®Snapdragon855 Mobile Platform and incorporates a monster 5000mAh battery that provides up to two days of nonstop use.


ZenBook Edition 30 (UX334FL)

The limited-edition ASUS ZenBook Edition 30 is a unique celebration of 30 years of ASUS innovation. It draws on the ASUS heritage but is designed with an eye on the future and features the finest leather craftsmanship as a mark of our confidence. ZenBook Edition 30 brings a futuristic twist to that classic look, with a lid encased in luxurious Pearl White genuine Italian leather for a pure, bold style statement. It is exclusively equipped with a complete set of premium accessories, including a Pearl White mouse, a leather-look box and mouse pad and a genuine-leather sleeve. It's a very special collection for a very special laptop.

The combination of performance and mobility is a defining feature of the ZenBook series, and ZenBook Edition 30 features a full complement of high-performance components including up to 8th Generation Intel®Core™ i7 quad-core CPUs, NVIDIA®GeForce®MX250 graphics, 16GB RAM, ultrafast PCIe®SSDs and gigabit-class Wi-Fi.

A four-sided frameless NanoEdge display, with a 95% screen-to-body ratio gives it the world's most compact footprint in its class. ZenBook Edition 30 also comes with the new ScreenPad 2.0, upgrading the traditional laptop experience with an interactive secondary screen that enhances productivity and multitasking.

ZenBook Pro Duo (UX581)

ASUS ZenBook Pro Duo (UX581) is a groundbreaking ultraportable laptop featuring the new ASUS ScreenPad™ Plus, a revolutionary full-width secondary touchscreen that expands and enhances the interactive capabilities offered by the original ScreenPad. ScreenPad Plus offers endless creative possibilities for content creators, allowing productivity-enhancing workflows and easy multitasking. It integrates seamlessly with the primary display, and the integrated ScreenXpert software includes a wide selection of useful apps, tools and utilities that allow users to easily enjoy the efficiency benefits of ScreenPad Plus.

ZenBook Pro Duo delivers extreme performance for effortless creativity with up to 9th Generation Intel®Core™ processors, up to 32GB RAM, an NVIDIA®GeForce RTX™ 2060, ultrafast storage with an up to 1TB PCIe®3.0 x4 SSD, and seamless connectivity with Wi‑Fi 6 with Gig+ (802.11ax) and Thunderbolt 3.

ZenBook Pro Duo features a stunning 4K UHD (3840 x 2160) OLED HDR touchscreen for breathtaking visuals, a 4K (3840 x 1100) ScreenPad Plus and an ASUS NumberPad dual-function touchpad. The display is a frameless four-sided ASUS NanoEdge design, with ultraslim bezels for immersive visuals and an ultracompact form factor.

ZenBook Duo (UX481)

For creative professionals requiring a smaller second-screen form factor, the 14-inch ZenBook Duo is the perfect choice. It supports the same great ScreenPad Plus features as ZenBook Pro Duo, but in a lighter and smaller chassis. Powered by up to an Intel Core i7 processor and GeForce MX250 graphics, it has an FHD NanoEdge display and an FHD ScreenPad Plus.


Prime X299 Edition 30

The origin of ASUS Prime series motherboards date back to 1989 with the launch of ISA-386C, the first ASUS motherboard and a defining step along the path to becoming the world's leading motherboard brand. The Prime X299 Edition 30 motherboard honors this legacy of innovation and performance with a wealth of features and accessible tuning options designed to make building a cutting-edge system within everyone's reach.

Prime X299 Edition 30 supports the latest Intel®Core™ X-series high-end desktop processors, which feature high core counts to deliver tremendous performance for prosumers and content creators. The motherboard features a new flagship 16-stage power solution and enhanced cooling that enable the latest processors to achieve their full performance potential. Two M.2 slots with passive heat sinks enable ultrafast, unthrottled data transfers, and dual Thunderbolt 3 ports and accompanying DisplayPort inputs give content creators an easy way to connect chains of external storage and displays.Built-in 5G Aquantia Ethernet, Intel Gigabit LAN and Wi-Fi 6 ensure high-performance, lag-free wired and wireless networking.

Prime X299 Edition 30 also features a 2-inch LiveDash OLED that displays vital system stats, such as clock speeds, temperatures and voltages for easy performance monitoring. It can also display custom text and images for users who want to personalize their build. A second LiveDash display is included in the new Smart Control Console, an external module that connects via USB and comes with a stand that sits neatly on top of typical monitors. In addition to displaying system information, Smart Control Console offers convenient voice and hand-gesture control.

Prime Utopia

The Prime Utopia is an early prototype of the ASUS vision and aspirations for future high-end desktop motherboards. It’s engineered with a range of cooling enhancements to unleash the full potential of next-gen high-core-count processors and high-performance system components and has a host of innovations that take customization and control to the next level.

One of the most salient features is the convention-breaking placement of PCIe slots at the back of the board for improved thermal management. The layout frees up prime estate on the front of the board for more expansion cards and M.2 drives, and enables heat from next-gen CPU, graphics cards, and M.2 drives to be optimally managed for throttle-free performance.

In addition to optimizing thermal zones for high-performance components, Prime Utopia also features integrated water cooling that helps dispel the heat generated when fueling high core count processors. Keeping the CPU cool with custom water-cooling loops is made easier by the introduction of the proprietary, patent-pending Hydra Cortex fan header. The Hydra Cortex header can be connected and control up to four fans individually, simplifying cable routing to water cooling radiators. ASUS is currently working with partners to develop fans that are compatible with this new technology.

Recognizing that many high-end-desktop users have different needs, Prime Utopia features an innovative modular rear I/O and offers a selection of modules for users to choose their preferred compliment of ports and connectivity. It also comes with a 7-inch full-color OLED panel with touch-control. The panel can be connected via cable or Wi-Fi, enabling flexible placement directly on the desktop for users to modify BIOS settings, control fan speeds, turn the system on or off, or monitor real-time system stats.


ZenScreen Touch (MB16AMT)

ASUS ZenScreen™ Touch is a Full HD portable monitor that weighs just 900 grams, is 9mm thin and features a large 7800 mAh battery that lasts up to four hours, taking mobile productivity to new heights. Its responsive 10-point touch screen supports swipe, scroll, drag and pinch gestures for effortless and intuitive interactivity to help users get tasks done more efficiently. The IPS display also supports the innovative ZenScreen Touch app, which enables the display and control of apps from Android phones[3]for a large-screen productivity boost. In addition to providing a more comfortable view of any content, this large scale is perfect for tackling complex tasks, such as editing documents, photos, and videos, making it faster and easier to get them done while away from home or the office. It also comes with an optional overlay of Android menu buttons (Back, Home, Recent and Rotation) as virtual keys for a better mobile user experience.

ZenScreen Touch also features hybrid-signal USB Type-C and Type-A connectivity, which enables both the video signal and power to be supplied over a single cable, simplifying connectivity and providing a more streamlined and clutter-free usage experience. Along with micro-HDMI support, ZenScreen Touch can display content from a wide range of portable devices, such as laptops, smartphones, cameras, and video game consoles, providing an expansive view for the best work and entertainment experiences on the go. 


Please contact your local ASUS representative for further information.

ASUS Global Press Room: http://press.asus.com

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About ASUS

ASUS is a multinational company known for the world’s best motherboards, PCs, monitors, graphics cards and routers, and driven to become the most-admired innovative leading technology enterprise. With a global workforce that includes more than 5,000 R&D professionals, ASUS leads the industry through cutting-edge design and innovations made to create the most ubiquitous, intelligent, heartfelt and joyful smart life for everyone. Inspired by the In Search of Incredible brand spirit, ASUS won more than 11 prestigious awards every day in 2018 and ranked as one of Forbes’ Global 2000 Top Regarded Companies, Thomson Reuters’ Top 100 Global Tech Leaders and Fortune’s World’s Most Admired Companies.

[1]Opening hours on June 1 are from 9:30 a.m. to 4:00 p.m.

[2]As of May 27, 2019

[3]ZenScreen Touch supports various sizes and aspect ratios of different Android phone models Android 6.0 or later is required.