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EDIFIER Announces Strategic Partnership With Cooler Master

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PRESS RELEASE

27th July 2018 - Edifier is excited to announce its partnership with Cooler Master, an award-winning computer hardware and gaming peripherals manufacturer. The partnership will enable Edifier to further extend its reach into the world of gaming. As part of the collaboration Edifier will gain access to the many gaming and tech events Cooler Master will take part in across the globe. Event goers will have the opportunity to connect with the Edifier brand via Cooler Master gaming setups.

“We are thrilled to partner with Cooler Master and are looking forward to seeing how our two brands will grow together,” said Edifier’s Marketing Director, Audrey Anne-Felix. “Cooler Master products are the perfect example of what a modern-day gamer needs and Edifier products blend seamlessly into this creative tech space.”

To kick off the partnership, Edifier’s e255 Luna Theatre speakers were showcased at the Cooler Master booth during Computex 2018 in Taipei, Taiwan. The activation itself focused around Project Unity - a brand new gaming setup created by Cooler Master and Cory Gregory from Designs by IFR. This setup focused on combining the best PC components, monitors and audio to create the ultimate lighting and gameplay setup utilizing Cooler Master’s new Master Plus+ software.

Gregory spoke to the quality of the Luna speakers and the way in which they can be utilized to enhanced any gaming setup.

“The Luna Theatre speakers not only look incredible; they gave us some bass in the shooter titles but also clarity when we were listening to music as well which is really what we’re trying to achieve here.” said Cory Gregory from Designs by IFR.

About Edifier:

Edifier specializes in the design and manufacture of premium audio solutions that showcase technological innovation and design excellence. Founded in 1996 in Vancouver, Canada and headquartered in Beijing, China, Edifier delivers outstanding sound experience through a wide range of audio systems for personal entertainment and professional use. Renowned for its award-winning design philosophy, expertise and innovation in acoustic technology, and superior manufacturing standards, Edifier is one of today’s leading innovators of audio electronics.

More information about Edifier is available online at www.edifier.com

About Cooler Master:

Cooler Master is a global computer components and peripheral company with a 25-year track record in releasing innovative products that truly advance the industry. We are driven by a passion for the things that make building a PC such a unique, rewarding experience, and sustained by a vision that we can reinvent the way these machines are designed, made and used. From our landmark release of the first ever aluminum PC case to our groundbreaking switch to the modular format, Cooler Master is committed to bringing our customers and fans the utmost in choice andcontrol.

For more information on Cooler Master, please visit www.coolermaster.com or follow us on http://www.facebook.com/coolermasterhttps://twitter.com/CoolerMaster https://www.instagram.com/coolermaster

Edifier supports the Animals Asia Foundation