Amazon has cut the price of its new Kindle DX from $489 to $379 whilst boosting the display contrast by half for clearer text.
The revamped 9.7 inch member of Amazon's Kindle e-reader family now boasts a slick graphite enclosure plus high contrast electronic ink display with 50 percent better contrast for sharper images and text.
It also retains its 3G wireless with no costly contracts, in a bid to continue its e-reader market stronghold against new pricier competitor Apple, with its successful iPad which sold a staggering 2m units in just 60 days.
As well as a no-glare electronic ink large screen and slim build of just over 1/3 inch, the new Kindle DX has an auto-rotating screen, text to speech reading feature, built-in PDF reader, integration with Twitter and Facebook, plus an impressive battery life of nearly one week with wireless enabled or two weeks with it switched off.
Storing up to 3,500 books or periodicals, Kindle-bought books can be read on multiple devices including a PC, iPhone, Android mobile or BlackBerry, while Amazon's ‘Whispersync' feature saves and sync libraries and the page readers are on.
Barnes & Noble has also recently cut the price of its Nook e-reader from $259 to $199, while Amazon reduced the price of its basic Kindle from $259 to $189 with both companies firmly positioning themselves as cheaper alternatives to Apple's iPad which can function as an e-reader.
Over 620,000 books are available from Amazon's Kindle Store, with bestsellers retailing for under $10. The Kindle Store also allows free downloads of out of copyright pre-1923 books such as titles by Jane Austen and Conan Doyle, with any book delivered wirelessly in under 60 seconds, so Amazon claims.
The new Kindle DX is available for pre-order from today and it ships July 7.