The Beijing news are reporting that a Chinese man, from the city of Guangzhou, died on Saturday after collapsing from a three-day gaming session at his local internet cafe.

It's unknown what game the 30 year old man was playing, but police have stated that the most possible cause of his death was exhaustion, brought on by his mammoth gaming session.

Earlier this year, a 26 year old Chinese man collapsed and died following a week long gaming binge.

Internet cafe operators in China need approval from the government before they can offer online gaming.According to the Interfax-China news agency, the gaming firms recently said they were prepared to sacrifice short-term revenues to create a healthy environment for online gamers.

According to state media reports, more than 20 million Chinese play games regularly and approximately 2.6 million, or 13%, of China's users under 18 are considered addicts.