PRESS RELEASE
London, UK, 29th May 2020 – Building on the success of previous Logitech G Challenge eRacing competitions, Logitech G, a brand of Logitech, (SIX: LOGN) (NASDAQ: LOGI) andleading innovator of gaming technologies and gear, alongside McLaren, the racing and technology brand and creator of luxury, high performance sports cars and supercars, today announced the 3rd Annual Logitech McLaren G Challenge 2020.
Commenting on the announcement Jim Hoey, head of G Challenge at Logitech G said, “Over the last few months, we’ve seen an explosion in eRacing. It's clear that the line between virtual and real racing has been blurred, and now more than ever people everywhere have access to an incredible racing experience. With the Logitech McLaren G Challenge 2020, we’ve upped the ante. The season has been extended to include even more adrenaline-fuelled racing, and the drivers will be battling for bigger prizes. We can’t wait to get started.
“The stakes have been raised for this year's G Challenge. This year’s winner will earn a four-day all-expenses paid trip to London, where they’ll get a behind-the-scenes experience at McLaren including a tour of the McLaren Technology Centre, coaching from internationally-renowned race car driver Lando Norris, a drive in a McLaren supercar and a VIP experience at the F1® British Grand Prix 2021.
Mark Waller, managing director of sales and marketing at McLaren Racing added “The Logitech McLaren G Challenge 2020 is an incredibly exciting step forward in our successful partnership with Logitech G. G Challenge will continue providing McLaren and Logitech G with a powerful way to connect with our fans and enable more gamers from around the world to share their passion for racing and test their driving skills.”
The Logitech McLaren G Challenge is divided into four divisions – North America, Latin America, Europe and Asia Pacific – that will each host online qualifiers and/or wildcard events throughout the summer of 2020. The winners of these events will go on to compete in their division’s regional finals. The top three racers from each division will then compete in the worldwide grand finals.
The Logitech McLaren G Challenge online qualifiers, wildcards and regional finals will all be played on Project CARS 2. Regional finalists will win a spot in the grand final and paid travel for themselves and a guest to the competition.
Joe Barron, marketing & esports manager at Slightly Mad Studios said “This is our third year working on the G Challenge with Logitech and we can’t wait for the green flag. Previous years have been closely fought, epic contests, which helped us to discover some of the very best new talent in the racing esports community. 2020 will see new faces going up against established names, and with such a great prize at stake the drivers will be pushing very hard indeed.”
Think you have what it takes? Registration for the online qualifiers is open now and you can register at www.logitechgchallenge.com. For more information visit our blog or follow us on Instagram or Twitter.
About Logitech G
Logitech G, a brand of Logitech International, is the global leader in PC and console gaming gear. Logitech G provides gamers of all levels with industry-leading keyboards, mice, headsets, mousepads and simulation products such as wheels and flight sticks - made possible through innovative design, advanced technologies and a deep passion for gaming. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). Find Logitech G at logitechG.com, the company blog or @LogitechG.
About McLaren Racing
McLaren Racing was founded by New Zealand racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966, since when McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 grands prix, the Le Mans 24 Hours at its first attempt and the Indianapolis 500 three times. McLaren Racing competes in the 2020 FIA Formula 1 World Championship with Carlos Sainz and Lando Norris, and the IndyCar Series in the US with Oliver Askew and Pato O’Ward. Fernando Alonso will compete for the team at the Indy 500 in the No. 66 Ruoff Mortgage Arrow McLaren SP Chevrolet.
About Slightly Mad Studios:
Slightly Mad Studios is the team behind the critically acclaimed GTR® series, Need For Speed® Shift™ & Shift 2 Unleashed®. It has over 10 years of pedigree in racing games, and Project CARS represents the culmination of all that experience and heritage.
Keep up to date with Slightly Mad Studios by visiting our website: https://www.slightlymadstudios.com
Or on Social Media:
Twitter: https://twitter.com/slightlymadteam
