Virgin Media has today announced that Eurosport HD will be made available to its 3.7 million subscribers in April.
The HD sports channel - a simulcast of Eurosport - will become Virgin Media's eighth high-definition channel and will showcase major sporting events including the Tour de France and French Open tennis.
In order to receive Virgin Media's HD line up, customers are required to subscribe to the XL TV package - currently charged at £21.50 per month and offering some 165 channels, the following of which broadcast in high-definition: BBC HD, 4HD, ESPN HD, Nat Geo HD, MTVNHD, FX HD, Living HD and the upcoming Eurosport HD.
Virgin Media claims the arrival of Eurosport HD - a channel which has been available via rival broadcaster Sky since mid-2008 - will signal the launch of "several" new HD channels on Virgin Media "in the coming months".
Cindy Rose, executive director of digital entertainment at Virgin Media said: "We're really excited about the spring launch of Eurosport HD and the wider roll-out of several new HD channels for our customers in the coming months. With HD ready TVs now common in UK homes, the combination of HD channels as well as our pioneering TV on Demand service gives Virgin TV customers a huge range of HD programming with the unique flexibility to enjoy HD content whenever they want, at the touch of a button. With all the regular channels you’d expect, and a service ready for 3DTV too, Virgin TV is without doubt the most compelling TV offer on the market."
