facebook rss twitter

ASUS Announces ZenFone 4 Family in Europe

Tags: ASUSTeK (TPE:2357), ARM, Qualcomm (NASDAQ:QCOM), Google (NASDAQ:GOOG)

Quick Link: HEXUS.net/qadl2o

Add to My Vault: x



  • ASUS launched the highly anticipated ZenFone 4 family at the We Love Photo press event in Rome
  • ZenFone 4 Selfie Series offers dual selfie cameras and exclusive photo features for capturing gorgeous, high-resolution selfies and 120° super-wide-angle wefies
  • ZenFone 4 Pro with Gigabit Connectivity and advanced dual cameras lets users capture stunning photos and videos and instantly share them everywhere
  • ZenFone 4 Series features dual-cameras that enable unlimited creative possibilities and put professional-quality photos within everyone’s reach

ROME, Italy, September 22, 2017 — ASUS CEO Jerry Shen today unveiled the highly anticipated ZenFone 4 smartphones — ZenFone 4 Pro with Gigabit Connectivity, ZenFone 4, ZenFone 4 Selfie Pro, ZenFone 4 Selfie and ZenFone 4 Max — during the We Love Photo press event in Rome. ZenFone 4 is the first family of smartphones to all feature dual rear or dual front cameras, enabling users to capture the best photos in any scenario, at any distance, and in any lighting conditions. Combined with ultra-fast connectivity, users can instantly share their beautiful photos with friends and family, and enjoy using all of their favorite apps and services with unprecedented speed.

Taking stage at Rome’s recently opened megastructure The New Rome Conventional Hall, Mr. Shen passionately expressed his excitement for the European debut of ZenFone 4. “We are very thrilled to announce the availability of the ZenFone 4 family to all of Europe,” said Mr. Shen. “Our ZenFone 4 series comes with the best dual-cameras, and photography and connectivity features to change the way you document and share every precious moment with your friends and family.”

Executive Vice President of Qualcomm Technologies, Inc. and President of QCT, Cristiano Amon joined Mr. Shen on stage to commemorate the ZenFone 4 launch and to praise the strong relationship between ASUS and Qualcomm Technologies, Inc. Mr. Amon continued on to highlight some of the leading technologies found in the new smartphones. “It is a pleasure to work with ASUS on the launch of their

ZenFone 4 family of smartphones all powered by Qualcomm Snapdragon Mobile Platforms. ZenFone 4 Pro marks a significant milestone for the mobile industry as it’s the world’s first commercial smartphone to have gigabit LTE and 802.11ad multi-gigabit Wi-Fi technologies, offering ultra-fast gigabit connectivity everywhere— indoors or on the go. The collaboration between Qualcomm Technologies, ASUS and our joint carrier partners is helping to build the gigabit experience for mobile users while paving the way for the upcoming industry transition to 5G. ZenFone 4 also uses the Snapdragon 630 Mobile Platform to provide superior user experiences, while maintaining extraordinary battery performance.”

After the product announcements, the event transitioned to the evening festivities which consisted of product demonstrations, dinner, drinks and a live performance from the international DJ sensation Bob Sinclair.

ZenFone 4 series: We Love Photo

The ZenFone 4 Series smartphones are designed to provide the best mobile photography experiences, with dual cameras that enable unlimited creative options and give users the freedom to capture their world from multiple perspectives. The ZenFone 4 Series currently includes two models: ZenFone 4 Pro and ZenFone 4.

ZenFone Series Coming to UK

ZenFone 4: Dual cameras, 120° landscape photos

ZenFone 4 is a 5.5-inch AndroidTM smartphone that evolves the ZenFone lineage with luxurious, crafted design and delivers an unparalleled mobile photography experience with a dual-camera system that gives users the freedom to capture photographs from multiple perspectives. The dual-camera system features a main camera with the flagship Sony IMX362 image sensor and a large, f/1.8 aperture lens that offers incredible low-light performance to let users capture gorgeous photos at night or indoors, as well as a 120° wide-angle lens that enables users to fit more scenery and people in the frame for dramatic photos and videos that capture a true sense of place.

Powered by the latest Snapdragon 630 Mobile Platform, ZenFone 4 delivers fast yet energy-efficient performance for every scenario, and a high-capacity 3300mAh lithium polymer battery and ASUS BoostMaster fast-charge technology keep ZenFone 4 going longer. The Snapdragon 630 Mobile Platform with up to 4GB of RAM is engineered to support improved CPU performance and the Adreno 508 GPU is designed to deliver 30% faster graphics performance than Snapdragon 626 for smooth and responsive experiences with the latest apps and incredible 3D gaming.

ZenFone 4 represents a major evolution in smartphone camera design, empowering users to rediscover their world from different points of view and have more fun exploring and sharing with friends. ASUS

ZenFone 4 opens the door to unlimited photographic possibilities and puts professional-quality photos within everyone's reach.

ZenFone 4 Max Series: We Love Going Further

ZenFone 4 Max Series are smartphones designed to be the perfect all-day photography companion, featuring a dual rear-camera system with a 13MP main camera and a 120° wide-view camera. The ZenFone 4 Max will come in two different sizes for Europe. ZenFone 4 Max (ZC554KL) features a 5.5-inch display and a high-capacity 5000mAh battery with ASUS PowerMaster technology for an incredible 46 days of 4G standby time. With its massive battery power, ZenFone 4 Max can double as a power bank for charging other devices, supplying 5V at 1A to attached devices when using the included1 USB On The Go (OTG) cable. While charging other devices, ZenFone 4 Max monitors its own charge level and will not allow the battery to drain below 30% capacity, ensuring users will be able to continue using their phone.

ZenFone 4 Max runs on the powerful, yet energy-efficient Qualcomm® SnapdragonTM 430 Mobile Platforms2 that work in concert with the high-capacity battery to give users ample power for a full working day and beyond, freeing them from battery-life worries. Qualcomm AdrenoTM 505 graphics processors further enhance performance and responsiveness, and enables ZenFone 4 Max to run the latest, graphically demanding games. ZenFone 4 Max also supports 4G LTE Category 4 for ultrafast mobile download speeds up to 150Mbps.


The ZenFone 4 (ZE554KL) will be available with an MSRP of £449.99, including a free case, available from ASUS eShop, Amazon and Carphone Warehouse from early November 2017. Pre-orders starting from 6th October 2017.

The ZenFone 4 Max (ZC554KL) will be available with an MSRP of £249.99, available from ASUS eShop, Amazon and Carphone Warehouse from 6th October 2017.

1 Included accessories may vary by SKU and/or country.

2 ZC554KL and ZC520KL SKU may vary by country, please check with local sales representative.

Product webpages: 

ZenFone 4 Selfie Pro: https://www.asus.com/Phone/ZenFone-4-Selfie-Pro-ZD552KL/ 

ZenFone 4 Selfie: https://www.asus.com/Phone/ZenFone-4-Selfie-ZD553KL/ 

ZenFone 4: https://www.asus.com/Phone/ZenFone-4-ZE554KL/ 

ZenFone 4 Pro: https://www.asus.com/Phone/ZenFone-4-Pro-ZS551KL/ 

ZenFone 4 Max (5.5-inch): https://www.asus.com/Phone/ZenFone-4-Max-ZC554KL/ 

ZenFone 4 Max (5.2-inch): https://www.asus.com/Phone/ZenFone-4-Max-ZC520KL/ 

Product Videos: 

ZenFone 4: https://youtu.be/r2cI80i6DQ0 

ZenFone 4 Manifesto: https://youtu.be/It3CEluIAhg 

ZenFone 4 Design Story: https://youtu.be/eXT9XSEHnU 

ZenFone 4 Selfie Pro: https://youtu.be/-dNZ9tLvHmE 

ZenFone 4 Selfie: https://youtu.be/igwSxCAFxD0 

ZenFone 4 Selfie Design Story: https://youtu.be/nb-hzN8LUK0 

ZenFone 4 Max: https://youtu.be/kybuurX18s4 

Mother Video: https://youtu.be/j1cRJvtcJyE 

Daughter Video: https://youtu.be/BFCvUHUJu0 

ZenFone 4 Video: https://youtu.be/ YFE08Ivmz4 

Meet the ZenFone 4 Max Series hands-on video: https://youtu.be/ j2QTpjejbw 

ASUS Global Press Room: http://press.asus.com 

ASUS Global Facebook: http://www.facebook.com/asus 

ASUS Global Twitter: http://www.twitter.com/asus  


ZenFone 4 (ZE544KL) ZenFone 4 Max (ZC554KL)


Front camera


F2.0 aperture

84° field of view

24mm focal length

1080p FHD video recording at 30 fps Take still photo while recording video

Electronic image stabilisation for shake-free videos

120˚ wide angle video

Video recording

4K UHD at 30 fps video recording

3-axis electronic image stabilisation for rear camera's shake-free videos

Still image capture during video recording


24mm equivalent focal length in 35mm film camera

85° field of view
Softlight LED flash

Auto with HDR features, Beauty, Selfie Panorama, GIF Animation modes



Wireless technology

LTE Category 12* 

802.11a/b/g/n/ac Wi-Fi

Bluetooth® 5.0

Wi-Fi direct


Integrated 802.11b/g/n 2.4Ghz; Wi-Fi Direct 4G LTE CAT4 150/50Mbps (download/upload)


Connectivity USB-CTM 2.0 Bluetooth® 4.1

Front fingerprint sensor, 0.3 seconds fingerprint Micro-USB 2.0 (supports OTG)

unlock, support 5 fingers 360° recognition 0.3s ultrafast fingerprint unlock, five-finger, 360° 



SIM cards Hybrid slot: Dual SIMs and one MicroSD card Slot 1: 2G/3G/4G nano-SIM card

Slot 2: 2G/3G/4G nano-SIM card or MicroSD card

Triple Slots: 2 x SIM & 1 x MicroSD card

Slot 1: Nano SIM (2G / 3G / 4G)

Slot 2: Nano SIM (2G / 3G / 4G)

Both SIM card slots support 3G WCDMA / 4G LTE network band. But only one SIM card can connect to 4G LTE service at a time.

Slot3: micro SD card supports up to 256GB




Operating system

AndroidTM N with new ASUS ZenUI 4.0 AndroidTM N with ASUS ZenUI, featuring:

Animated weather / Depth of field effect / Mobile manager / Game Genie / Theme store / ZenMotion / ZenUI FAQ / 360 picture & video viewing / PowerMaster


Battery 3300mAh capacity 5000mAh capacity with fast charging

2X faster reverse charging (1A)

Up to 46 days 4G standby

Up to 40 hours 3G talk time

Up to 22 hours video playback

Up to 26 hours Wi-Fi web browsing

ASUS PowerMasterTM Technology:

Power bank mode for 2X-faster reverse charging

10% battery provides 91 hours standby

2X-longer battery lifespan


Audio Dual speakers

Audio CODEC integrated into PMIC

Hi-Res Audio 192kHz/24-bit standard that is 4 times better than CD quality

DTS (Digital Theater System)

Headphone:XTM 7.1 virtual surround sound for headphone support

Dual internal mics with ASUS noise reduction technology

Loud speaker with PMIC internal amplifier

2 x internal microphones with ASUS Noise Reduction Technology


About ASUS

ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 17,000 people worldwide and over 5,500 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,385 awards and earned approximately US$13.3 billion of revenue in 2016.