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GoPro Launches Camera Trade-Up Programme

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Send in Any Older-Generation GoPro - or Any Other Digital Camera - and Receive GPB 100 off HERO7 Black or Fusion at GoPro.com

SAN MATEO, Calif., May 24, 2019 -- GoPro, Inc. (NASDAQ: GPRO) today announced that they are expanding the camera Trade-Up Programme to countries in the European Union, offering everyone in the United Kingdom the ability to trade up from any previous-generation GoPro, or any other digital camera, to experience its latest and greatest products. Starting today, anyone in the United Kingdom can receive GBP 100 off a new HERO7 Black or Fusion by participating in the programme at GoPro.com.  

With the new Trade-Up Programme launching for customers in 28 European countries, GoPro is also taking further steps to ensure that returned cameras, including batteries, will be 100% recycled using landfill diversion methods appropriate to material.    

"We are excited we can finally roll out the Trade-Up Programme for Europe just in time for the start of travel season to help people upgrade and experience the fantastic new features we have introduced with our latest camera lineup” said Filip Good, Senior Director of Marketing, EMEA.  

To participate in GoPro's Trade-Up Programme, customers should visit the Trade-Up website, select the new camera of their choice, and follow the instructions to return their old GoPro or digital camera. To learn more about GoPro's Trade-Up Programme, visit https://shop.gopro.com/tradeup 

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For more information, visit www.gopro.com. GoPro users can submit their photos, raw clips and video edits to GoPro Awards for social stoke, GoPro gear and cash prizes. Learn more at www.gopro.com/awards. Connect with GoPro on FacebookInstagramLinkedInPinterestTwitterYouTube, and GoPro's blog The Inside Line.